By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Chris Cornell’s Death Raises Medical Ethics Questions
    December 19, 2018
    What If You Could Sell Your Vote?
    August 24, 2017
    The Sleepy American
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Are Your Social Media Posts Optimized?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Are Your Social Media Posts Optimized?
Business

Are Your Social Media Posts Optimized?

waxcom
waxcom
Share
4 Min Read
SHARE

When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design.

When people and businesses set up social media accounts on sites like Facebook, LinkedIn and Twitter, they tend to focus on optimizing page elements like the URL, photos and mobile design.

Optimizing your social media status updatesWhile all of the above factors are important, it’s also important to make sure your actual posts are optimized. Why? Chances are that the majority of people are finding you on social media because of the content in their own feeds; they probably saw a recommendation, a retweet or a share. Most of the time, people don’t actually visit your profile – ever.

Here are some best practices for optimizing your social media posts.

More Read

Healing the Earth: How Clinics and Practices Can Go Green
Response to Austin Frakt
Where Have All the Independent Hospitals Gone? In Cleveland, Into the Mouths of the Big Guys
Wound healing and Surgical Closure
Seeing Red for Heart Health

Twitter

When tweeting, always use a relevant hashtag or two (if possible). This will help others who aren’t following you see your post when they search specific keywords. It is also good to create content based off of the day’s trending topics.

In the past, it was recommended that you not use all 140 characters for your tweets; leaving space allowed others to comment on your posts when retweeting. Now, recent Twitter changes allow you to quote tweets without using up the character limit. Use that to your advantage.

In addition, give credit when sharing someone’s work; always tag his or her username somewhere in the tweet. Not only does the person get credit, but he or she also gets a notification – which could potentially turn that person into a new follower.

Facebook

Although Facebook also recognizes clickable hashtags in their posts, they aren’t as popular. Instead, do this: When you are posting or talking about someone else, include the @ symbol before the name. This will automatically open up a drop down list of potential users you are trying to reference.

Once you select a user or page to tag, the name will become clickable and a notification will be sent to that account. This can be a great way to get that person or entity’s attention and hopefully create a connection.

You should always keep updates short (fewer than 250 characters) and include a photo or – even better – a video within your post, too. Research shows that concise, visually appealing posts have better organic reach.

Lastly, Facebook allows the use of emoticons in its posts. These do well in catching a reader’s eye and should be used when relevant.

LinkedIn

Optimizing posts on LinkedIn is an entirely different beast. It’s a much more professional social network than Twitter and Facebook.

If you are uploading a blog post to your business page, make sure the title contains fewer than 70 characters. Otherwise, it will get cut off mid-sentence and not look very good.  You should also keep your link descriptions short; don’t exceed 250 characters. Keep in mind that hashtags do not work in any capacity on LinkedIn.

Ultimately, content optimization depends on the social network you’re using. Knowing what works on one social network and doesn’t work on another social network is critical for marketing success.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

“Doctor Uber” House Calls: Did Anyone See That One Coming?

December 24, 2014

Welcome to HealthWorksCollective!

May 2, 2011
Image
Global HealthcareHospital Administration

Covering the Needs of Patients in Nizhny Novgorod

December 17, 2013

Apple’s HealthKit vs. Google Fit [INFOGRAPHIC]

October 16, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?