Business
571 views

How To Find Amazing Medical Market Statistics on Physician Activities and Reimbursement

Chen Sirkis - June 18, 2015

I am an information geekNot many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working…

Writing a Perfect Subject Line That Physicians Will Read
Business
1747 views
Business
1747 views

Writing a Perfect Subject Line That Physicians Will Read

Chen Sirkis - April 21, 2015

My open rate crashed by 37%. Here’s why.I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the…

Business
559 views

Correct Use of Tables in PowerPoint Presentations

Chen Sirkis - February 15, 2015

Try to avoid using tables in PowerPointI would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to…

Business
522 views

Correct Use of Logos in Presentations of Medtech Companies

Chen Sirkis - January 30, 2015

Do you have your company’s logo on each slide too?I had a discussion with a new venture-backed client about the use of logos in presentations. The client…

Business
652 views

3 Powerful Words That Change Minds

Chen Sirkis - January 26, 2015

The right words to chooseA few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people…

Don’t Use Rotating Banners for Your Medical Device Website
Business
728 views
Business
728 views

Don’t Use Rotating Banners for Your Medical Device Website

Chen Sirkis - January 20, 2015

“Our themes don’t have sliders… Because sliders suck.” YoastHow many rotating banners do you currently have on your homepage?The typical client wants many banners on the homepage…

Business
459 views

Words to Avoid in Your Medical Marketing Communication

Chen Sirkis - December 20, 2014

There are quite a few words you need to avoidThere are many ways to differentiate a medical device and make it stand out. But too many companies…

Business
654 views

Medical Device Companies: Avoid These Inbound Marketing Mistakes

Chen Sirkis - November 4, 2014

At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With…

Business
660 views

First Steps in Inbound Marketing for Medical Device Companies

Chen Sirkis - August 15, 2014

Inbound Marketing focuses on attracting the right audienceTraditionally, marketing efforts have been focused on reaching out to the masses, hoping that out of the hundreds or thousands…

Business
434 views

6 Lessons from the World Cup for Medical Device Companies

Chen Sirkis - July 24, 2014

Medical device marketing and the World CupI am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for…