I am an information geekNot many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working…
My open rate crashed by 37%. Here’s why.I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the…
Try to avoid using tables in PowerPointI would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to…
Do you have your company’s logo on each slide too?I had a discussion with a new venture-backed client about the use of logos in presentations. The client…
The right words to chooseA few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people…
“Our themes don’t have sliders… Because sliders suck.” YoastHow many rotating banners do you currently have on your homepage?The typical client wants many banners on the homepage…
There are quite a few words you need to avoidThere are many ways to differentiate a medical device and make it stand out. But too many companies…
At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With…
Inbound Marketing focuses on attracting the right audienceTraditionally, marketing efforts have been focused on reaching out to the masses, hoping that out of the hundreds or thousands…
Medical device marketing and the World CupI am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for…
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