Business
557 views

4 Easy Rules for Using Numbers in Titles

Chen Sirkis - July 5, 2014

Numbers in titles should be handled with careWriting numbers in titles of presentation slides, in web pages, and on medical blog posts should be handled differently than…

Double Trouble: Two New FDA Draft Guidances on Social Media
Social Media
594 views
Social Media
594 views

Double Trouble: Two New FDA Draft Guidances on Social Media

Chen Sirkis - June 20, 2014

   Two NEW FDA DRAFT Guidances On the Use of Social Media and Online Promotions of Devices and DrugsAfter five years in the making, the FDA is…

Business
538 views

The Leaked NY Times Report and Digital Marketing for Medical Devices Are Closely Related

Chen Sirkis - June 16, 2014

The internal “leaked” report that created a buzzA few weeks ago a “secret” internal 96-page report was leaked. The report, titled “New York Times Innovation Report,” provides…

Business
393 views

Case Study: Improving “The Market” Slide in a Medical Presentation

Chen Sirkis - June 9, 2014

Tutorial: Improving a slide in a medical presentationThis is how we structured and designed the market slide in a presentation (field of multiple sclerosis).You can implement most…

Business
1250 views

6 Powerful Ways to Start a Presentation to Doctors

Chen Sirkis - May 9, 2014

The beginning of your talk will set the tone for your allotted timeWhatever you do during the first 30-60 seconds should succeed in captivating the audience securely…

Health Reform
482 views

Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers

Chen Sirkis - April 19, 2014

In 2012, 880,000 physicians and providers billed a total of $77 billionThe U.S. medical market has been in turmoil since the U.S. Centers for Medicare and Medicaid…

Business
443 views

The Ultimate Guide for Finding and Editing Images for Your Medical Website

Chen Sirkis - April 5, 2014

The right images are key to your marketing communication Visual aids are a key part of your internet marketing and your marketing communication. Establishing a brand online…

Business
384 views

5 Points to Consider to Perfect Your Slide Title

Chen Sirkis - March 16, 2014

Slide titles matterWhile every situation is different, you can follow a few general rules when it comes to titling your medical presentation slides. You are not titling…

Three: The Most Persuasive Number in Communications
Business
588 views
Business
588 views

Three: The Most Persuasive Number in Communications

Chen Sirkis - March 4, 2014

Three is powerful Three is powerfulHow important is the ease, speed, and accuracy of the messaging in your marketing communication? When you deliver a PowerPoint presentation about…

Are Medical Company Taglines Becoming Redundant?
Business
6685 views
Business
6685 views

Are Medical Company Taglines Becoming Redundant?

Chen Sirkis - February 25, 2014

Are Medical Company Taglines Becoming Redundant? Some claim that taglines are becoming obsolete. I read a post by Nicola Ziady a few days ago titled, “Hospital Taglines…