Business
331 views

4 Points to Remember Before You Start Off Your Next Medical Presentation

Chen Sirkis - February 20, 2014

How many times have you poured your heart and soul into preparing to present a medical device to a group of doctors, only to realize that you…

Business
1329 views

8 Ideas for Topics You Can Write About in Your Medical Blog

Chen Sirkis - February 16, 2014

Start your company’s medical blog todayWe repeatedly suggest to medical companies we work with to start a medical blog even if they are years away from market. There…

Business
460 views

Mobile Technology and the New Era for Medical Marketing

Chen Sirkis - February 8, 2014

Epocrates study on use of mobile technology Epocrates study on use of mobile technologyMobile technology (mHealth) has revolutionized the way people communicate. In a study conducted by…

Business
1090 views

Finally: An FDA (Draft) Guidance for Social Media in Medical Marketing

Chen Sirkis - January 21, 2014

FDA Social Media Guidance: Four years in the makingFour years have passed since the first hearing about the use of social media for medical marketing. A year has…

Setting Up a Booth at Medical Conferences
Business
1004 views
Business
1004 views

Setting Up a Booth at Medical Conferences

Chen Sirkis - August 8, 2013

What is the rationale for investing in a booth at a medical conference?There are quite a few reasons companies mention for placing booths at conference. What is…

Keep Distributors Engaged: Support Marketing and Sales Efforts Remotely
eHealth
817 views
eHealth
817 views

Keep Distributors Engaged: Support Marketing and Sales Efforts Remotely

Chen Sirkis - August 6, 2013

Work starts a second after an agreement is signed with a medical devices distributor Work starts a second after an agreement is signed with a medical devices…

Business
1030 views

I’m a Patient and I Read Like a Seventh Grader: This Is Your Problem

Chen Sirkis - July 25, 2013

Your patient can be your friend and advocateSales of medical devices and pharmaceuticals are influenced by patients. Patients can help promote a brand by letting physicians know…

eHealth
533 views

A Responsive Site? You Need One Now So Doctors Will Thank You Later

Chen Sirkis - July 17, 2013

What is responsive web design?Responsive web design is an approach for building websites that provides the reader with an optimal viewing experience no matter what size screen…