Business
936 views

Strategic Positioning for Healthcare Organizations

David Avitabile - February 27, 2015

In my work with global pharmaceutical, diagnostics and medical device companies, I am often called upon to help clients struggling to develop their strategic positioning. Sometimes my…

Business
1424 views

Precision Medicine or Personalized Medicine: What’s in a Name?

David Avitabile - February 16, 2015

Recently there has been a lot of news about Precision Medicine, from president Obama's announcement of a national Precision Medicine Initiative during his State of the Union…

Business
458 views

U.S. Pharma Industry Evolution

David Avitabile - February 10, 2015

Last week's news about Pfizer's $17 billion deal to acquire Hospira, a leading generic injectibles and biosimilars company, shows some of the tectonic shifts taking place in…

Business
1245 views

Telemedicine Market Growth [INFOGRAPHIC]

David Avitabile - February 7, 2015

Telemedicine is one of the fastest growing sectors in healthcare. The telemedicine market is doubling and tripling in size, depending upon which segments you look at and…

Business
587 views

AstraZeneca Doubles Down on Personalized Medicine

David Avitabile - February 3, 2015

This week, AstraZeneca made a major announcement about its commitment to personalized medicine. AstraZeneca announced that it had established four research agreements to develop new "genetic scissors"…

Business
783 views

The Personalized Medicine Market in 2015 [INFOGRAPHIC]

David Avitabile - January 26, 2015

As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. As part of last week's State…

Business
537 views

Map Your Content for a Successful Content Marketing Strategy

David Avitabile - December 24, 2014

Crikey. It's hard to believe that another year is coming to a close. This year has been a great one for us, and I hope that for…

Business
512 views

Looking for a Healthcare Marketing Firm? Versatility Is the Key

David Avitabile - December 17, 2014

Darren tries in vain to explain content marketing to a highly suspicious Larry Tate. Darren tries in vain to explain content marketing to a highly suspicious Larry…

Business
648 views

Accessible Home Health Care: A Major Opportunity In 2015

David Avitabile - December 11, 2014

As a new healthcare economy evolves in the United States, new opportunities are emerging in technology-driven sectors. Accessible home health care has become achievable for many Americans…

Business
434 views

Personalized Medicine and a Cure for Cancer

David Avitabile - December 10, 2014

This week we had a double dose of news about the fight against cancer. And there is more to come, as two major medical conferences take place…