Strategic Positioning for Healthcare Organizations
In my work with global pharmaceutical, diagnostics and medical device companies, I…
Precision Medicine or Personalized Medicine: What’s in a Name?
Recently there has been a lot of news about Precision Medicine, from…
U.S. Pharma Industry Evolution
Last week's news about Pfizer's $17 billion deal to acquire Hospira, a…
Telemedicine Market Growth [INFOGRAPHIC]
Telemedicine is one of the fastest growing sectors in healthcare. The telemedicine…
AstraZeneca Doubles Down on Personalized Medicine
This week, AstraZeneca made a major announcement about its commitment to personalized…
The Personalized Medicine Market in 2015 [INFOGRAPHIC]
As part of last week's State of the Union address, President Obama…
Map Your Content for a Successful Content Marketing Strategy
Crikey. It's hard to believe that another year is coming to a…
Looking for a Healthcare Marketing Firm? Versatility Is the Key
Darren tries in vain to explain content marketing to a highly suspicious…
Accessible Home Health Care: A Major Opportunity In 2015
As a new healthcare economy evolves in the United States, new opportunities…