Telemedicine Reimbursement Enters the 2016 Presidential Campaign
At last, a presidential candidate has said something interesting about healthcare that doesn’t involve
Precision Medicine Still Waits for the “Aha”
The precision medicine market is growing fast. But for some leading doctors, not fast
Scientific Message Mapping: A Pillar of Strategy
A few weeks ago, I published a blog about content marketing and publication planning.
Is This the Most Powerful Clinical Research
Much has been written over the past few months about Apple ResearchKit and its
Big Data in Healthcare [INFOGRAPHIC]
The era of Big Data in healthcare is in full swing. Healthcare costs, pharmaceutical
Telehealth and the Internet of Things
I recently had a very interesting conversation with a telehealth thought leader. We discussed the
Cool Facts About Big Data in Healthcare
We are at a tipping point in the developed world where our ability to
Getting Past the Mobile Health Hype
Lately I’ve been reading a lot about mobile health, and the mHealth market. Some
Telemedicine Marketing Strategies: Building Thought Leadership
Building thought leadership is an effective strategic tool for companies that are focused on
More Pharmaceutical Industry Consolidation: Thinning Out the
So far this year there has been a lot in the news about M&A