Business
448 views

More US Pharmaceutical Industry Downsizing

David Avitabile - December 8, 2014

The U.S. pharmaceutical industry has taken some pretty severe hits over the past decade, and recent news suggests that it isn't over yet. The U.S. pharmaceutical industry…

Social Media
830 views

Personalized Medicine: Reimbursement and Marketing Challenges

David Avitabile - November 25, 2014

We are undoubtedly in the midst of major change in how healthcare is delivered, measured and paid for. As with all periods of great change, there are…

Business
476 views

Telemedicine Market Shows Strong Growth Due to Healthcare Changes

David Avitabile - November 19, 2014

One of the biggest growth areas in healthcare right now is telemedicine. The numbers are impressive. One of the biggest growth areas in healthcare right now is…

Business
435 views

Marketing Home Health Care: A Major Opportunity in the United States

David Avitabile - November 13, 2014

We write a lot about technology and health care here, because I believe we have reached a watershed moment in our history where technology has finally gotten…

Content Marketing or Brand Publishing: What’s the Difference?
Business
361 views
Business
361 views

Content Marketing or Brand Publishing: What’s the Difference?

David Avitabile - June 5, 2014

Companies in science, healthcare and technology-related industries, particularly those with a primary focus on B2B communications, have been slower to embrace content marketing and inbound marketing compared…

Business
355 views

The Heart of Content Marketing for Life Sciences: Start with a Powerful Story

David Avitabile - June 4, 2014

A community in the developing world spared years of unnecessary suffering from a devastating (but curable) tropical disease. A father able to once again play catch with…

Business
530 views

The Art of Strategic Communications Planning and Content Marketing

David Avitabile - May 22, 2014

Strategic communications planning is defined as communicating a concept, a process, or data that satisfies a long term strategic goal of an organization through a process of…

2014 Healthcare Marketing Report
Diagnostics
1241 views
Diagnostics
1241 views

2014 Healthcare Marketing Report

David Avitabile - May 2, 2014

Healthcare as we know it is in the midst of unprecedented change. This change is being driven by structural challenges facing life sciences companies, the advent of…