David Avitabile

27 Articles

More US Pharmaceutical Industry Downsizing

The U.S. pharmaceutical industry has taken some pretty severe hits over the…

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Personalized Medicine: Reimbursement and Marketing Challenges

We are undoubtedly in the midst of major change in how healthcare…

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Telemedicine Market Shows Strong Growth Due to Healthcare Changes

One of the biggest growth areas in healthcare right now is telemedicine.…

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Marketing Home Health Care: A Major Opportunity in the United States

We write a lot about technology and health care here, because I…

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The Heart of Content Marketing for Life Sciences: Start with a Powerful Story

A community in the developing world spared years of unnecessary suffering from…

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The Art of Strategic Communications Planning and Content Marketing

Strategic communications planning is defined as communicating a concept, a process, or…

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