Debunking the “Unapproachable Doctor” Myth
eHealth
555 views
eHealth
555 views

Debunking the “Unapproachable Doctor” Myth

dorothywetzel - September 5, 2013

Myth: Patients go online because they find it difficult to speak with their doctors. Myth: Patients go online because they find it difficult to speak with their…

Empowered Patients: The Two Sides of Superman
Specialties
708 views
Specialties
708 views

Empowered Patients: The Two Sides of Superman

dorothywetzel - May 29, 2013

Superman has two sides. When he puts on his cape, he has the ability “to leap tall buildings in a single bound.” As mild mannered Clark Kent,…

Beautiful Healthcare Marketing: Angelina’s Decision
Business
476 views
Business
476 views

Beautiful Healthcare Marketing: Angelina’s Decision

dorothywetzel - May 21, 2013

So rarely is healthcare marketing a beautiful thing. So rarely is healthcare marketing a beautiful thing.The television commercials are boring, replete with mind-numbing lists of side effects.…

Orphan Lit: Patient Perspective on the Risk Benefit Trade-Off
Diagnostics
384 views
Diagnostics
384 views

Orphan Lit: Patient Perspective on the Risk Benefit Trade-Off

dorothywetzel - April 25, 2013

Continuing extrovertic’s interest in Orphan Drug Literature, I read an inspiring book, “Reaching Beyond the Clouds,” by Cindy L. Abbott. The book takes readers from Cindy’s diagnosis with…

Superhero “Pharmers”
Specialties
457 views
Specialties
457 views

Superhero “Pharmers”

dorothywetzel - April 19, 2013

At the beginning of the year, I wrote about superhero family members of patients suffering from rare and orphan diseases. These individuals amazed me with what they…