Why Your Point-of-Care Strategy Is Half-Baked
Conferences and vendor consortiums abound on point-of-care marketing. Yet many solutions miss an important
Why Write Boring Health Care Copy?
Learning to write captivating copy from the halls of journalism: Learning to write captivating
Forget Patient Advocacy: Be a Patron of
No doubt your marketing plan contains a mélange of patient KOL tactics. Maybe some
Encyclopedia Britannica: The Playbook for Pharma Business
You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia Britannica story
“Orange Is the New Black”: What Prisoners
While binge-watching the second season of “Orange Is the New Black,” I was reminded
Beyond the C-Suite: 3 Ways to Build
One of the most encouraging signs of progress in Pharma is the addition of
Chief Customer Officers: Fancy New Title or
Now that health reform seems here to stay, pharma companies are racing to get
It’s a Patient-Payer World
This is the twelfth and final blog post in a twelve part series that
Research and Development in Pharma: 4 Lessons
This is the eleventh blog post in a twelve part series that transforms ideas
Three Ways to Supersize Your Patient KOL
This is the fifth blog post in a twelve part series that transforms ideas