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15 posts

dorothywetzel

About author
Articles
BusinessFinanceHospital Administration

Why Your Point-of-Care Strategy Is Half-Baked

By dorothywetzel
August 15, 2014
2 Mins read
Business

Why Write Boring Health Care Copy?

By dorothywetzel
August 11, 2014
2 Mins read
Learning to write captivating copy from the halls of journalism: Learning to write captivating copy from the halls of journalism: Why doesn’t…
Business

Forget Patient Advocacy: Be a Patron of Patients

By dorothywetzel
July 31, 2014
2 Mins read
No doubt your marketing plan contains a mélange of patient KOL tactics. Maybe some brand ambassadors and even a blogger summit if…
BusinessFinance

Encyclopedia Britannica: The Playbook for Pharma Business Model Evolution

By dorothywetzel
July 10, 2014
2 Mins read
You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia Britannica story so relevant for Pharma. The company blew up…
BusinessFinanceHealth ReformPolicy & LawPublic Health

"Orange Is the New Black": What Prisoners and Patients Have in Common

By dorothywetzel
June 25, 2014
2 Mins read
While binge-watching the second season of “Orange Is the New Black,” I was reminded of an important parallel between patients and prisoners….
BusinesseHealthSocial Media

Beyond the C-Suite: 3 Ways to Build Customer Focus

By dorothywetzel
April 21, 2014
2 Mins read
One of the most encouraging signs of progress in Pharma is the addition of C-suite level Customer or Patient Officers. While the…
Business

Chief Customer Officers: Fancy New Title or Path to Meaningful Change?

By dorothywetzel
April 15, 2014
2 Mins read
Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief…
BusinessPublic Health

It's a Patient-Payer World

By dorothywetzel
October 23, 2013
2 Mins read
This is the twelfth and final blog post in a twelve part series that transforms ideas from the marketing world at large…
Business

Research and Development in Pharma: 4 Lessons in Change

By dorothywetzel
October 18, 2013
3 Mins read
This is the eleventh blog post in a twelve part series that transforms ideas from the marketing world at large into practical…
eHealthSocial Media

Three Ways to Supersize Your Patient KOL Strategy

By dorothywetzel
September 27, 2013
3 Mins read
This is the fifth blog post in a twelve part series that transforms ideas from the marketing world at large into practical…
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