Learning to write captivating copy from the halls of journalism: Learning to write captivating copy from the halls of journalism: Why doesn’t…
No doubt your marketing plan contains a mélange of patient KOL tactics. Maybe some brand ambassadors and even a blogger summit if…
You can’t actually buy physical encyclopedia anymore. That’s what makes the Encyclopedia Britannica story so relevant for Pharma. The company blew up…
While binge-watching the second season of “Orange Is the New Black,” I was reminded of an important parallel between patients and prisoners….
One of the most encouraging signs of progress in Pharma is the addition of C-suite level Customer or Patient Officers. While the…
Now that health reform seems here to stay, pharma companies are racing to get on the customer focus bandwagon with new Chief…
This is the twelfth and final blog post in a twelve part series that transforms ideas from the marketing world at large…
This is the eleventh blog post in a twelve part series that transforms ideas from the marketing world at large into practical…
This is the fifth blog post in a twelve part series that transforms ideas from the marketing world at large into practical…