How Hospital Marketing Fits Into the Physician Quality Reporting System
Business
505 views
Business
505 views

How Hospital Marketing Fits Into the Physician Quality Reporting System

Jonathan Catley - January 31, 2014

One element of hospital reimbursement that looms large in 2014 is the Physician Quality Reporting System 

Advantages of Local Search and Online Marketing for Clinical Trials
eHealth
355 views
eHealth
355 views

Advantages of Local Search and Online Marketing for Clinical Trials

Jonathan Catley - January 29, 2014

Finding patients to take part in clinical trials is more difficult than other clinical trial tasks. Finding patients to take part in clinical trials is more difficult…

A Guide to a Healthy Online Reputation for Physicians
eHealth
662 views
eHealth
662 views

A Guide to a Healthy Online Reputation for Physicians

Jonathan Catley - January 24, 2014

Besides medical education credentials, specialty experience, and a pleasant bedside manner, the next most important thing a doctor can have is a good — or preferably great…

Benefit from ACA Boost to the Consumer Medical Device Market
Business
380 views
Business
380 views

Benefit from ACA Boost to the Consumer Medical Device Market

Jonathan Catley - January 21, 2014

Forbes online recently posted a commentary which should be of interest to every medical device marketer in the United States. Forbes online recently posted a commentary which should be…

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients
Business
773 views
Business
773 views

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

Jonathan Catley - January 17, 2014

In the world of medical marketing, hospitals are unique. Doctors are more likely to establish long-term relationships with patients than hospitals, since most patients only seek care…

Surgery Videos as an Online Medical Marketing Technique
Business
611 views
Business
611 views

Surgery Videos as an Online Medical Marketing Technique

Jonathan Catley - September 22, 2013

Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to…

Is Your Website Keeping Patients Away From Your Medical Practice?
Business
448 views
Business
448 views

Is Your Website Keeping Patients Away From Your Medical Practice?

Jonathan Catley - August 9, 2013

As a medical professional you have enough to handle with providing medical care, dealing with insurance companies, and handling the administrative duties on a day-to-day basis. Like…

eHealth
475 views

Medical Review Management: Vital For Doctor’s Online Reputation

Jonathan Catley - June 8, 2013

There was a time in the not too distant past that a business’s reputation was made or ruined by word-of-mouth peer reviews or a call to the…

eHealth
567 views

Is Social Media a Fit for Doctors?

Jonathan Catley - June 7, 2013

The American College of Physicians (ACP) announced recently that physicians looking to increase their online presence and brand need to “proceed with extreme caution on social media”,…