Want More New Patients for Your Medical Practice? Build Better Landing Pages
eHealth
953 views
eHealth
953 views

Want More New Patients for Your Medical Practice? Build Better Landing Pages

Jonathan Catley - October 3, 2016

You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t…

Using Facebook for Clinical Trial Recruitment
eHealth
748 views
eHealth
748 views

Using Facebook for Clinical Trial Recruitment

Jonathan Catley - September 26, 2016

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment. As pharmaceutical companies increasingly turn to digital…

Free Up Your Phone Lines By Optimizing Your Medical Practice’s Digital Presence
eHealth
588 views
eHealth
588 views

Free Up Your Phone Lines By Optimizing Your Medical Practice’s Digital Presence

Jonathan Catley - September 23, 2016

Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead. Call any hospital…

How Hospitals Are Using Technology to Improve Patient Access to Care
eHealth
1269 views
eHealth
1269 views

How Hospitals Are Using Technology to Improve Patient Access to Care

Jonathan Catley - September 21, 2016

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best…

Even More Proof That Google Deserves Your Medical Marketing Dollars
eHealth
535 views
eHealth
535 views

Even More Proof That Google Deserves Your Medical Marketing Dollars

Jonathan Catley - September 19, 2016

As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance…

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations
eHealth
469 views
eHealth
469 views

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Jonathan Catley - September 15, 2016

Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility. Businesses with…

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines
eHealth
697 views
eHealth
697 views

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

Jonathan Catley - September 14, 2016

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of…

IVR Best Practices for Medical Marketers
Business
571 views
Business
571 views

IVR Best Practices for Medical Marketers

Jonathan Catley - September 8, 2016

If your IVR fails to get important information across quickly and concisely, your practice could be at risk of losing current and future patients. Medical marketers already…

Empowered Patients Demand Better Engagement from Clinical Trials
Policy & Law
440 views
Policy & Law
440 views

Empowered Patients Demand Better Engagement from Clinical Trials

Jonathan Catley - September 7, 2016

As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive.…

Policy & Law
907 views

Social Media and HIPAA Compliance: What Medical Professionals Should Know

Jonathan Catley - September 1, 2016

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account. More than ever before,…