Business
1986 views

Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015

Marie Ennis-O'Connor - January 2, 2015

The start of a new year is the perfect time to review your social media strategy: to determine what’s working best, ditch or revise what isn’t, and…

Social Media
720 views

Beyond the Buzz: ‘Tis the Season to Get Social

Marie Ennis-O'Connor - December 19, 2014

With less than a week to Christmas Day it’s still not too late to add some festive cheer to your healthcare social media marketing. In today’s article…

Beyond the Buzz: Doctors Who Blog – An Interview with Dr. Brian Stork
Social Media
895 views
Social Media
895 views

Beyond the Buzz: Doctors Who Blog – An Interview with Dr. Brian Stork

Marie Ennis-O'Connor - December 5, 2014

Blogs written by doctors, nurses, health researchers, patients, and healthcare and digital marketers add much to the richness and diversity of the online healthcare conversation. Healthcare blogs vary…

Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog
Business
12057 views
Business
12057 views

Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog

Marie Ennis-O'Connor - November 14, 2014

I recently shared with you 7 reasons that healthcare professionals should blog, followed by a beginner’s guide to starting a blog. If you followed my advice and…

Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?
Business
1015 views
Business
1015 views

Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

Marie Ennis-O'Connor - October 31, 2014

Click Here; Call Now; Sign Up Today. These short phrases appear every day on websites, blogs, advertisements, and other marketing material. The words, designed to prompt you…

Business
3688 views

Beyond the Buzz: The Beginners’ Guide to Healthcare Blogs

Marie Ennis-O'Connor - October 18, 2014

  In an earlier Beyond the Buzz column, I outlined 7 reasons that healthcare professionals should blog.  If it inspired you to start your own blog but…

Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags
Business
2533 views
Business
2533 views

Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags

Marie Ennis-O'Connor - October 3, 2014

A hashtag (#) is a popular way of creating and monitoring a conversation on social media. While most often identified with Twitter, posts can also be tagged…

Beyond the Buzz: Live-Tweeting the Medicine X Experience
Social Media
1481 views
Social Media
1481 views

Beyond the Buzz: Live-Tweeting the Medicine X Experience

Marie Ennis-O'Connor - September 19, 2014

In the world of healthcare conferences, there is one event that outshines the rest when it comes to utilizing social media. Medicine X, Stanford Medicine’s premier conference on…

Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog
Business
3810 views
Business
3810 views

Beyond the Buzz: 7 Reasons Healthcare Professionals Should Blog

Marie Ennis-O'Connor - August 29, 2014

"No medical social media strategy would be complete without a plan for a blog" ~ Dr Howard J. Luks, MD.  "No medical social media strategy would be…

Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare
Business
3836 views
Business
3836 views

Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

Marie Ennis-O'Connor - August 16, 2014

Social Media Monitoring: The process of proactive listening (in real-time) to what is being said about you, your company, product, service, or industry on the Internet. Social…