Beyond the Buzz: 13 Unwritten Rules of Healthcare Tweeting
Business
903 views
Business
903 views

Beyond the Buzz: 13 Unwritten Rules of Healthcare Tweeting

Marie Ennis-O'Connor - August 2, 2014

Twitter is a conversation, and just as you observe conversation etiquette in real life, when it comes to healthcare tweeting there are unwritten rules, too.  If you…

Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media
Business
1466 views
Business
1466 views

Beyond the Buzz: 10 Questions to Ask Before Setting Up Healthcare Social Media

Marie Ennis-O'Connor - July 19, 2014

Are you thinking of engaging with social media for your healthcare brand? Are you a health practitioner or marketer who has already started with social media but…

Beyond the Buzz: Ten Tips for Healthcare Tweeters
Business
781 views
Business
781 views

Beyond the Buzz: Ten Tips for Healthcare Tweeters

Marie Ennis-O'Connor - July 4, 2014

The beauty of Twitter lies in its simplicity and speed of delivery which facilitates the dynamic sharing of ideas and collaboration in healthcare. Doctors, nurses, health researchers…

Beyond the Buzz: A Twitter Tool to Better Manage Your Healthcare Marketing
Social Media
506 views
Social Media
506 views

Beyond the Buzz: A Twitter Tool to Better Manage Your Healthcare Marketing

Marie Ennis-O'Connor - June 13, 2014

The key to healthcare marketing success is building meaningful relationships. That’s why I like Twitter so much – for me it has been the best platform to…

Beyond the Buzz: A Healthcare Guide to Maintaining Professionalism on Facebook
Business
691 views
Business
691 views

Beyond the Buzz: A Healthcare Guide to Maintaining Professionalism on Facebook

Marie Ennis-O'Connor - May 30, 2014

Social media have blurred the distinction between personal and professional identities, challenging health care professionals to redefine professionalism in the digital age. The professional standards expected of health…

Beyond the Buzz: How to Plan Your Healthcare Tweets for Maximum Impact
Social Media
606 views
Social Media
606 views

Beyond the Buzz: How to Plan Your Healthcare Tweets for Maximum Impact

Marie Ennis-O'Connor - May 17, 2014

In my last Beyond the Buzz column, I shared advice on how to optimize the new Twitter profile for your healthcare marketing. If you followed my tips…

Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing
Business
1023 views
Business
1023 views

Beyond the Buzz: What the New Twitter Profile Means for Healthcare Marketing

Marie Ennis-O'Connor - April 25, 2014

Have you got it yet? It’s bigger, bolder, and brighter. It’s the new Twitter profile, and it’s coming to a Twitter account near you. Have you got…

Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient
eHealth
839 views
eHealth
839 views

Is Digital Health Helping or Failing Patients? A Conversation Between a Futurist and ePatient

Marie Ennis-O'Connor - April 15, 2014

Over the past few years, we’ve seen an explosion of interest in digital health technologies, which are loosely defined as tools such as mobile apps, genetic testing…

Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Business
3710 views
Business
3710 views

Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis

Marie Ennis-O'Connor - April 11, 2014

Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks. Patients can share their experiences online with the…

Beyond the Buzz: An Essential Guide to Becoming a Healthcare Influencer on LinkedIn
eHealth
1275 views
eHealth
1275 views

Beyond the Buzz: An Essential Guide to Becoming a Healthcare Influencer on LinkedIn

Marie Ennis-O'Connor - March 28, 2014

Are you on LinkedIn? Would you like to take your LinkedIn marketing to another level? If you answered yes, then today’s article is for you. I am…