By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Best Buy Selling Consumer Wellness Software
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Best Buy Selling Consumer Wellness Software
Business

Best Buy Selling Consumer Wellness Software

BarbaraDuck
BarbaraDuck
Share
6 Min Read
SHARE

This is not a bad thing but I guess playing the Aetna game online must not be turning enough results so here comes more.  This appears to be a trial program and over the last few years I have watch my local Best Buy store which does some market testing go in and out of healthcare and last time I was in there, there’s not big aisles dedicated to wellness, just a shelf of fitness and other equipment in that specified area.  Let’s face it the sales reps are in there to sell the maximum amount of products they can.  I used to do some retail training at Best Buy stores for Intel a

This is not a bad thing but I guess playing the Aetna game online must not be turning enough results so here comes more.  This appears to be a trial program and over the last few years I have watch my local Best Buy store which does some market testing go in and out of healthcare and last time I was in there, there’s not big aisles dedicated to wellness, just a shelf of fitness and other equipment in that specified area.  Let’s face it the sales reps are in there to sell the maximum amount of products they can.  I used to do some retail training at Best Buy stores for Intel and a few years ago it was fun and employees were great.

image

That’s not what I see today by all means and it’s not all their fault either, it’s the times we live in. Back on Aetna though they are out there but I’m not sure on their direction half the time and even Homeland Security says we “dumb down” consumers today too, as you can read below, would you see Ben Bernanke playing a health insurance company game, probably not. 

More Read

Resident Physicians Might Not Be Underpaid After All. Here’s Why
Community Health Centers: Not Just a “Safety Net”
Big Data Could Bring Your Credit Card History to Your Doctor
Why Bundled Payments Aren’t Working
How to Succeed in Social Media Marketing in Healthcare

Insurer Software Games Continue to “Dumb Down” Consumers–Would You See Bernanke, the President, CEOs and Other Executives Playing an Online Insurance Game–No, Part of the Focus Of Occupy Wall Street Frustrations

So in the meantime Aetna can get the geeks going here to see what software and equipment they might sell.  I wish I had just part of the money spent on trying to engage consumers that is spent out there. I keep saying get the FDA bar codes out there for recalls as you need a vehicle to drive the rest of it that shows immediate value instead of the old paradigm of “its for those guys over there”.  

Microsoft Tag (Bar Codes) Adds QR and NFC Capabilities – So Let’s Move on the FDA for Recalls- OTC, Pharmaceutical and Medical Devices..The Vehicle to Drive mHealth

One thing though Best Buy is good at is collecting data and analytics and even 6 years ago when I was in their stores training, they could up and see the bag of M and Ms I bought 2 years prior, so as usual, read the privacy policy and look for any disclaimers with the software and website as we all do today if you are a consumer that wants to keep what little privacy we have left.  BD 

CHICAGO–(EON: Enhanced Online News)–Aetna (NYSE: AET) is bringing four of its most popular well-being offerings direct to shoppers at Best Buy® this New Year. The “My Resources for Living WellSM” product line includes on-line modules focused on fitness, weight management, smoking cessation and stress management.

“Best Buy® seemed a natural choice for trying out some of our well-being products with the general public”

These products are now sold within the Best Buy® “health technology” department in three of its suburban Chicago stores. This new 1,200-square-foot department serves as a pilot for Best Buy® and brings together the latest technologies and tools to support fitness, sleep and nutritional goals, plus the latest innovations in beauty technology for skin, face and hair.

“Best Buy® seemed a natural choice for trying out some of our well-being products with the general public,” says Louise Murphy, who heads Aetna’s behavioral health and employee assistance programs. “These online programs take the things you ‘should do’ and turn them into things you ‘will do.’ If you’re in Best Buy® purchasing a pedometer or blood pressure cuff, you might also be interested in a program to help you achieve the health goals associated with that equipment. While these products have been available to many of our Aetna members through our employee assistance and WorkLife programs, consumers can now access these wellness resources.”

Aetna has developed hanging cards for retail display that describe the programs. Each sells for just $19.99.

 

TAGGED:Best Buygamificationwellness
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

The PCMH and Home Care Data: An Interview with Melissa McCormack

December 19, 2013

How House Calls have revolutionized the Healthcare Industry

June 22, 2016

2011 LTC Costs Met Life

January 21, 2012

What Is Next Generation Revenue Cycle Management?

May 28, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?