By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Can YOU Innovate Healthcare? Critical Info For Startups
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Can YOU Innovate Healthcare? Critical Info For Startups
eHealthMedical DevicesMedical InnovationsMobile HealthNews

Can YOU Innovate Healthcare? Critical Info For Startups

Simon Sikorski MD
Simon Sikorski MD
Share
3 Min Read
SHARE

If your invention aims to innovate Healthcare never forget to prove the three main points in your marketing message whenever you’re talking to investors or potential buyers:

If your invention aims to innovate Healthcare never forget to prove the three main points in your marketing message whenever you’re talking to investors or potential buyers:

  • Clinical Value – what is the main value to the buyers/investors. How does the device improve clinical outcomes, care, and progress of medicine
  • Emotional Value – how does the technology make the doctor/patient relationship better, is the equipment sexy, what do doctors really think about it, what are the last reviews like
  • Business Value – how does the device make doctors money, how does the device make money for the investors. This part is frequently missed. Any executive that does not know the numbers should not be making the pitch. 

But there’s one more very important point Healthcare Startups should aim to prove: how does the device complete the circle of care. In other words, how does the device help patients, organizations, and doctors. 

Remember, even though you may have an innovative way to help patients deal with their conditions, it’s important to look at other end-users that are necessary.

More Read

Interoperability of Electronic Health Data: Is It Time to Herd Unicorns in a New Direction?
Technology Applications and the Fast-Moving Elderly
Testing Without Theory
Social Media Mastery for Healthcare Marketing
Wing of Zock “Chart Review” Blog Carnival, April 2013 Edition

It does not help if your “Diabetes App” helps patients check their blood sugar level cost-effectively… if it doesn’t aim at solving a community’s challenge of accessing medical care … and if it doesn’t take into account that at the end of the few thousand hours a diabetes patient who manages their disease still has to see a doctor. The doctor has to review the data.

Have you involved the doctor in the big picture? The patients may love it but market development for medical equipment is all about bridging the gap between patients and doctors. Too many startups end up widening the gap and that’s when they fail, especially when pitching to potential investors.

Nex time we’ll cover the issue of “Marketing Disruptive Technologies”

Discuss this topic, connect with doctors and investors, network, and sell your devices at the next Healthcare Pioneers event – June 26th, 2013 in New York City

 

TAGGED:health start-ups!
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

SEM_and_Paid_Search.png
eHealth

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

January 29, 2016

Twin Interview with Dr. Larry Chu (Stanford Medicine X) and Denise Silber (Doctors 2.0 and You)

November 8, 2013

What Causes Inflammation? Comprehensive Look At The Causes and Effects of Inflammation

April 7, 2012
Social Media

How to Get More Mileage out of your Healthcare Content

October 14, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?