Healthcare Landing Pages That Actually Work: The What, Why and How
In an informal survey of healthcare and hospital Internet advertising recently, we…
The High Healthcare Costs of Emergency Department Visits: Stop Pointing Fingers and Begin Offering Solutions
Nothing exemplifies more the complete lack of understanding of the issues surrounding…
5 Questions with Dan Haley, VP of Government and Regulatory Affairs at athenahealth
Originally published on HL7Standards.com. Originally published on HL7Standards.com.Athenahealth was right in the…
HealthCare Marketing: Past, Present and Future
Healthcare marketing has changed dramatically over the past ten years. Brochures and…
Patient Centered Reception Areas
I don’t think many patients could resist interfacing with this ‘art’. They…
Medical Office Efficiency – The Times They are a Wastin’
Medical practices, particularly private businesses like mine, strive for efficiency. This…
Employer-Backed Health Insurance Plans On Life Support?
I've been heard in these precincts and elsewhere on the topic…
Direct Pay and Concierge Medical Practice
Many physicians as they continue to practice medicine in an increasingly…
Massachusetts Gets Ready to Tame HealthCare Costs
While much of the country braces for full implementation of the Affordable…
Medical Director: Characteristics of Success
The Evolution of the Medical DirectorAs healthcare continues to change, so do…
