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Product Differentiation in the Medical Space
Medical product sales staff usually spend several months learning the products, studying…
Medtech is Dead. Long Live Medtech.
The old Chinese saying, “May you live in interesting times”, is often…
Biosimilars are “me-too” drugs, not generics
Time to take off the blinders Time to take off the blindersGeneric…
How can Artificial Intelligence in healthcare help patient engagement?
A recent article in The Commonwealth Fund blog, “Envisioning a Digital Health…
Now Playing on the Digital Small Screen: Healthcare Marketing
I don’t remember exactly when the first flat screen television appeared in…
Should the FDA Approve Experimental Treatment for Severe Diseases?
I’ve never had the pain and agony of having a kid who…
How to Best Manage the Good Name of a Hospital
In the medical field, a hospital is only as good as its…
Planning an Enterprise Archive (VNA) to Accommodate Collaboration in Precision Medicine
By Jeff Fleming By Jeff FlemingImpact on healthcare information systems for CIOsThe…
Essential Features of Today’s Hospital Websites
Today there is no other digital marketing tool that can contribute more…
2 Medical Entrepreneurs Taking Marketing by Storm
For decades, the medical market was a relatively steady place. Patients would…
