By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Clinical Trial Recruitment Considerations for 2015
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Clinical Trial Recruitment Considerations for 2015
Business

Clinical Trial Recruitment Considerations for 2015

Dan Stempel
Dan Stempel
Share
4 Min Read
SHARE

As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year:Clinical Trial Recruitment in 2015

As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015. Here are some points that will need to be taken into consideration when thinking about strategy changes for the upcoming year:Clinical Trial Recruitment in 2015

  • Falling Recruitment Rates Require New Strategies: Clinical trials have suffered an alarming drop in recruitment rates for many reasons. Some trials never get off the ground, while others languish with too few participants or high drop-out rates. Recruiters will have to increase efforts and ramp up their creativity to develop new strategies for attracting the necessary number of participants and motivating them to stay engaged through the completion of the trial. In clinical trials for Parkinson’s Disease, the Michael J. Fox Foundation is taking new steps to improve patient participation. In 2010 the Foundation decided to prioritize outreach and education about the role patients play in research. Their work enabled the Parkinson‘s Progression Markers Initiative (PPMI) to successfully recruit 400 early-stage unmedicated patients and 200 age- and gender-matched controls for a five year study.

  • Even Older Demographics are Becoming More Internet Savvy: Many clinical trials target diseases that affect older populations, thus requiring different recruitment strategies. While it was traditionally felt that newspapers or radio advertisements were the most effective ways of finding older participants, a 2012 survey by the Pew Research Center may change that way of thinking. It found that more than half of those adults aged 65 or older were now internet users. Over 77% already have a cell phone, and smart phone usage is surely going to become more integrated into their lives as well. The use of these media to attract a wider pool of eligible participants must be part of any recruitment strategy.

  • Patient-Centric Recruitment Will Demand More Attention: Because there are so many social networks and virtual communities now taking over the internet, clinical trial recruiters will have to find new ways to become part of the conversation. They should strive to uncover opportunities to connect with patients who are already online and communicate the benefits of their particular trial. A study of the role of social media in recruiting for clinical trials in pregnancy showed that recruitment through social media resulted in a substantial increase. The authors strongly recommended using online social media platforms to improve patient recruitment rates, maximize recruitment efficiency, and increase cost-effectiveness in clinical studies.

In short, 2015 will likely be a year of drastic change in recruiting strategies for clinical trials. Data-driven, performance-based online marketing strategies will need to supplant traditional advertising methodologies to catch the attention of the digitally-engaged public. Clinical trial recruiters will want to learn how to create search engine strategies that hit home with a target audience and drive traffic to dynamic websites that convert leads into trial participants. It can be a challenge, but it can also be an exciting new day for clinical trial recruitment.

TAGGED:clinical trial recruitment
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025
contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025

You Might also Like

cash flow problems at medical practice
BusinessFinance

Financing a Medical Practice with Cash Flow Problems

March 15, 2014

Sovaldi: An Example of Price Discrimination

March 30, 2015
online comments
eHealthHospital AdministrationPolicy & LawSocial Media

Simple Rule for Online Comments: Use Your Real Name

September 6, 2013

Top Quotes of the Week

August 5, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?