New research suggests that easy navigation and accessibility are more important to patients than reputability. New research suggests that easy navigation and accessibility are more important to patients than…

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review…

Ding dong, the wicked 2.3% medical sales excise tax is dead. If your company finds itself with extra funds, how will you reinvest? Ding dong, the wicked…

Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access…

When it comes to finding clinical trial candidates online, getting your message in front of the right people is half the battle — which means your website…

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do…

Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators — but digital marketing techniques can help. Recruiting patients with rare…

In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author…

Even medical device websites selling top-of-the line products need to employ stellar digital marketing practices in order to hit sales goals. Your products may be the best…

The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising…