For Medical Websites, User Experience Can Matter Even More than Patient Trust
Business
299 views
Business
299 views

For Medical Websites, User Experience Can Matter Even More than Patient Trust

Dan Stempel - May 19, 2016

New research suggests that easy navigation and accessibility are more important to patients than reputability. New research suggests that easy navigation and accessibility are more important to patients than…

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?
Business
226 views
Business
226 views

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

Dan Stempel - May 5, 2016

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review…

The Medical Device Sales Tax Suspension Could Be a Huge Opportunity – Don’t Let it Go to Waste
Health Reform
305 views
Health Reform
305 views

The Medical Device Sales Tax Suspension Could Be a Huge Opportunity – Don’t Let it Go to Waste

Dan Stempel - March 17, 2016

Ding dong, the wicked 2.3% medical sales excise tax is dead. If your company finds itself with extra funds, how will you reinvest? Ding dong, the wicked…

Are You Keeping Your Clinical Trial Candidates in the Dark?
Diagnostics
229 views
Diagnostics
229 views

Are You Keeping Your Clinical Trial Candidates in the Dark?

Dan Stempel - March 13, 2016

Clinical trials are still struggling to recruit and retain participants, which results not only in staggering costs for trial sponsors, but also prevents patients from gaining access…

Want More Quality Clinical Trial Recruits? Fix Your Website
eHealth
253 views
eHealth
253 views

Want More Quality Clinical Trial Recruits? Fix Your Website

Dan Stempel - February 23, 2016

When it comes to finding clinical trial candidates online, getting your message in front of the right people is half the battle — which means your website…

Marketing Your Medical Device to Millennials? Here’s Why Mobile Matters Most
eHealth
427 views
eHealth
427 views

Marketing Your Medical Device to Millennials? Here’s Why Mobile Matters Most

Dan Stempel - February 9, 2016

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do…

Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials
Social Media
376 views
Social Media
376 views

Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials

Dan Stempel - February 4, 2016

Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators — but digital marketing techniques can help. Recruiting patients with rare…

Digital Patient Recruitment Tips the Scales for Clinical Trials
Social Media
279 views
Social Media
279 views

Digital Patient Recruitment Tips the Scales for Clinical Trials

Dan Stempel - October 20, 2015

In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author…

4 Common Medical Device Digital Marketing Mistakes
Medical Devices
301 views
Medical Devices
301 views

4 Common Medical Device Digital Marketing Mistakes

Dan Stempel - September 16, 2015

Even medical device websites selling top-of-the line products need to employ stellar digital marketing practices in order to hit sales goals. Your products may be the best…

Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
Business
200 views
Business
200 views

Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial

Dan Stempel - August 28, 2015

The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising…