Time for FDA to Hire Some Pharma Marketers?
Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.
Some disappointing examples are noted:
Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.
Some disappointing examples are noted:
- FDA recommended diabetes monitoring for patients taking atypical antipsychotics, but testing did not increase
- Warnings of drug/drug interaction weren’t heeded –at least for 18 months
- When FDA warned about prescribing drugs in certain populations (e.g., atypical antipsychotics for dementia) there was an across the board reduction in prescribing