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Health Works Collective > Business > Hospital Administration > Ebola Prevention Measures Likely Will Have Long Term Benefits
BusinessHospital AdministrationPublic Health

Ebola Prevention Measures Likely Will Have Long Term Benefits

Abby Norman
Abby Norman
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Ebola - extra safety measures
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Ebola - extra safety measuresIn light of the recent Ebola panic that has been racing across the nation from Texas to Maine, hospitals nationwide are beginning to review or create protocols directly related to the diagnosis and treatment of Ebola.

Ebola - extra safety measuresIn light of the recent Ebola panic that has been racing across the nation from Texas to Maine, hospitals nationwide are beginning to review or create protocols directly related to the diagnosis and treatment of Ebola. The prevention of Ebola and its spread is contingent upon stringent infection control and isolation practices in hospitals, especially emergency rooms and urgent care centers. Because of this, hospitals are taking a closer look at how they deal with infectious disease cases – Ebola being foremost on everyone’s minds.

Even if there is not a widespread Ebola outbreak in the U.S., the beefing up of infection prevention measures and emergency response protocols will only serve as vital practice and planning for outbreaks that, while may not be Ebola, could have devastating consequences for communities.

Influenza, for example, while not regarded as seriously as Ebola, kills around 30,000 people each year. While Ebola and the Flu are kind of apples and oranges when it comes to viruses, cleanliness and response protocols are beneficial in regards to any infectious agent, regardless of transmission.

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The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
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Healthcare organizations need a multidisciplinary approach to infection control, and quality and safety departments are often tasked with spearheading these efforts. Everything from coordination and scheduling of staff to EHR documentation and automated stop-gaps in EHR software that protects against missing or conflicting inputs.

The Joint Commission recently released new accreditation chapters for 2015 that are more focused than ever before on patient safety. In a press release from The Joint Commission, CMO Ana Pujols McKee said, “For the first time, The Joint Commission is providing a standards chapter on our website because this information is so important that we want everyone to have access to it. A solid foundation for patient safety is a safety culture. For leaders, our hope is they will study this chapter and use it as a tool to build or improve their safety culture program.”

This update combined with the buzz around Ebola means that in the next fiscal year, patient safety is likely to take center stage.

Another new addition for 2015, the implementation of ICD-10, will help prevent misdiagnosis of potentially infectious diseases, like Ebola. ICD-9, at present, doesn’t have a specific code for Ebola, but ICD-10 will. The ICD-9 code used at present is a non-specific code for viral infections, 078.89. In ICD-10, Ebola gets its very own – specific- code: A98.4

The implications for public health monitoring with ICD-10 are great. With its own code, morbidity reporting will be more specific than ever before and potential outbreaks will be able to be tracked far more accurately. The World Health Organization already uses ICD-10 codes for this purposes in the other developed nations that already use it.

In the U.S., since we are still using non-specific ICD-9 codes for Ebola, our ability to track a potential outbreak through EMRs is greatly reduced. That’s why it’s of the utmost importance that our infection prevention and defense is at its best in the months to come.

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By Abby Norman
My name is Abby Norman and I am a healthcare blogger. With over 10 years of experience in the medical field, I have developed a passion for helping others understand the complexities of healthcare.

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