By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Conservatives: The Utah Health Exchange is Not a Model
    July 23, 2011
    Medical Malpractice Reform Losing Physician Support
    November 7, 2011
    Hospitals Aim to Apply Direct Payments of Care Delivery to Increase Resources
    August 28, 2012
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Gazing into the Future for Social Media in Health Care
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Gazing into the Future for Social Media in Health Care
Social Media

Gazing into the Future for Social Media in Health Care

Gary Levin MD
Last updated: September 18, 2012 10:30 am
Gary Levin MD
Share
4 Min Read
SHARE


 


 

More Read

Physician Digital Marketing, Online Marketing, Digital Healthcare
Incorporating Digital Into Your Physician Marketing Plans
Improving the Health of At-Risk Populations
Personalize Your Hospital with Instagram’s Hyperlapse App
Tracking Food Poisoning Via Twitter
Beyond the Buzz: 12 Ways To Search For Health-Related Content On Twitter

Engage or Die

Written by a prominent social media expert and marketing guru, Brian Solis, the image portrays the folly of denial and remaining static.

Social Media is a difficult market to explain or stay current. It seems to ebb and flow each day.  Analytics has become a byline for return on investment.

Physicians will often compare efficiency on the amount of time or money invested to return an increase in reimbursement.  That metric however will soon become less important for those providing care with insurance reimbursement.  One issue that may not be entirely expected is that many more physicians will not interface with insurance companies, nor Medicare.  In most states there is no requirement to accept Medicare in order to be licensed.

In today’s health care environment being listed in a provider directory is essential to maintaining a patient base.  Belonging to a provider panel, IPA is essential. The effect of planned accountable organizations has yet to be determined.

Physicians during the last decade have been inclined to distance themselves from financial liability as profit margins have declined.  In return for relief from liability and more regular hours physicians will accept employment, and leave the driving to others.

During the past two years concierge medicine and direct medicine have become a new financial model which decreases overhead for doctors and perhaps patients as well. With the profound reduction in bureaucracy it may also improve quality of care.

The Yellow Pages are dead, and have been replaced with the search engine, and social media is fast becoming an additional resource, facebook, google plus and perhaps a new social media platform of the year will arise.  Social media platforms are interactive and require regular and frequent updating to eliminate the impression they are stale and old news.  Many search engines have new algorithms that  evaluate how often content is  updated and may position your rank according to those criteria.

In terms of business planning medical concerns need to be proactive and plan to  include social media in their marketing budgets, just as was done during the yellow page era.  Twitter and Facebook identifications will become common place in printed material, email, stationary and other brochures.

Any physician seeking to engage in social media should read several primers on social media, outside the health care field, written by Brian Solis

The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers

Now Is Gone: A Primer on New Media for Executives and Entrepreneurs

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution [Hardcover]

Once you have these under your belt we can go on to more specific applications in health care.

del.icio.us Tags: brian solis,social media,roi,facebook pages,twitter trend,google plus,search engine,provider directory,yellow pages,concierge medicine,direct medicine
http://feeds.feedburner.com/blogspot/rWIA

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Privacy, Anonymity and Net Neutrality On the Internet – Excellent Stanford University Lecture (Video)

April 24, 2011
Social Media

Using Facebook to Market Your Medical/Dental Practice: Social Networking for Doctors

May 8, 2012

Are Decision Support Tools Turning Doctors into Idiots?

April 20, 2011

How to Participate in Crowdsourced Cancer and Alzheimer’s Disease Research

November 7, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?