By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hallmark is Listening
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Specialties > Hallmark is Listening
Specialties

Hallmark is Listening

Regina Holliday
Regina Holliday
Share
2 Min Read
SHARE
Today has been an amazing day. The petition for Hallmark to create hospice cards has now grown past 1,500 signatures.
 
Hallmark has responded in two ways.  The Hallmark search engine now recognizes the word  “hospice” and the phrase “end of life.”  It will now send you to a card match that is as close as they could find to address the need.
 
They have also released a statement entitled:  “Viewpoints: Greeting Cards for People in Hospice Care.“ Screen shot below:
 

I wish to applaud these two steps in the right direction, but I want you to look closely at the first card they selected to address this issue;
 
“Cancer is tough, but you are tougher.”
 
This is the last thing a hospice patient with cancer wants to hear.  To often they have been told that this is a fight, cancer is a battle.  What is hospice? Losing? 
 
 
There are other lovely cards depicted in the statement, the “caring thoughts” are nice but I don’t think the last image of  “I hope you are taking care of yourself” is the best choice.   That makes it sound as though the patient could do something to rectify his/her situation if they just took better care.
 
We need Hallmark to take this issue of communication at end of life and hospice head on as they have for numerous topics like miscarriage as seen in this below screenshot.  This kind of clear messaging gives us permission to talk about life and death.
 
Hallmark also says they are rolling out a “tough times” selection of cards, but we need a clearer choice that that.  We need to see a “hospice” header right beside the “get well” and “thinking of you.”
 
We need HOSPICE cards.
 
Please sign the petition: Hallmark: Create Hospice Cards 
TAGGED:end-of-lifeHallmarkhospice
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Traumatic Brain Injuries
Understanding Traumatic Brain Injuries: What Families Need to Know
Policy & Law
October 10, 2025
Remote Monitoring touchpoints
Remote Monitoring Touchpoints Patients Will Actually Follow
Technology
October 9, 2025
dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025

You Might also Like

NewsSpecialtiesWellness

Noted Endocrinologist Indicates Testosterone Therapy Could Minimize Bone Loss

January 11, 2019
EMS calls for seniors
GeriatricsSpecialties

Paramedic Visits to Seniors Reduce EMS Calls by 32%: How Weekly Drop-Ins Encourage Better Health

October 23, 2013
heart stethoscope
Cardiology

Congestive Heart Failure

February 6, 2013
ACLS
Specialties

Does Your Doctor Know Advanced Cardiac Life Support (ACLS)?

August 20, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?