Members of a Michigan health insurance company are being rewarded for making informed decisions about their care. PriorityRewards, from Priority Health, is an incentive program that rewards people up to $200 for choosing a fair-priced medical procedure through the company’s cost estimating tool.
With PriorityRewards, members may earn cash rewards for selecting a procedure and facility combination offered at or below the fair market price. Fair market prices are determined by Healthcare Bluebook, an independent company that provides statewide comparisons of pricing and quality on health care procedures. Once the procedure has been completed, Priority Health will reward members in the form of a Visa gift card ranging from $50-200.