By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    stetho-snopes image
    Stetho-Snopes: Time for Some Rigorous Myth-Busting in Healthcare?
    June 24, 2013
    The PCMH and Home Care Data: An Interview with Melissa McCormack
    December 19, 2013
    socap
    We Need to Measure What Counts, Not What We’re Paid to Count
    July 16, 2014
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Health Reform > Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves
Health ReformPolicy & Law

Healthcare Communication Industry Tests New Offerings as Health Care Reform Evolves

StevenShie
Last updated: August 3, 2013 8:11 am
StevenShie
Share
4 Min Read
SHARE
health reform

Photo Credit: http://www.cbsnews.com

health reform

Photo Credit: http://www.cbsnews.com

Yesterday eHealth, the company that owns eHealthInsurance, an online healthcare insurance exchange announced it has signed a deal with the Federal Government to enroll tax-subsidy-eligible residents of 36 states in qualified health insurance plans under the Affordable Care Act (ACA). According to CNBC, in addition to eHealth, the Federal Government has also signed deals with other four web insurance exchanges. These deals will allow “web insurance brokers” to access the Federal electronic data hub, which can be used to determine tax subsidy eligibility and the amount of a subsidy. The CNBC article notes the news is a “breakthrough” for Obamacare as experts believe they could dramatically boost enrollment in those marketplaces and help keep premium costs low.

Interestingly, on the same day, comScore, a major digital measurement company announced it will launch a new service that “provides detailed, aggregated and anonymous online usage metrics for the new health insurance marketplace.” The company said the new service will include key metrics such as “Measurement of audience and visitation patterns,” “ Demographics of visitors to insurers,” “ Analysis of sources of traffic,” “Measurement of traffic to quote start and finish pages and enrollment start and finish pages,” and “Insights into social media related to the Affordable Care Act.” comScore hopes these data can translate consumer behavior in terms of using health insurance marketplace to actionable insights for health care marketers.

A few weeks ago, I wrote an article about how big data is changing the healthcare PR industry given the ongoing health care reform. The comSore offering highlights the changes are not only real but also happening quickly. As more elements of ACA are being implemented, we will see even more nontraditional offerings from the healthcare communication industry driven by Big Data and out-come and patient-centered care.

PRWeek recently reported that the healthcare public relation company Edelman is already in soft-launch phase for a healthcare offering focused on U.S. market access for pharmaceutical and medical device companies. In an interview with PRWeek, Rita Glaze who is leading the initiative said companies need to communicate patient outcomes in addition to safety and efficacy and the new offering will “push companies to include the reimbursement community mindset in their corporate and brand communication strategies.”

healthcare communication

Photo Credit: http://www.mobilestorm.com

Although whether these experiments will be successful are yet to be seen, they remind us again that change is where value is created. How we respond to change as an industry determines whether we can thrive. Omnicom and Publicis believe creating a giant communication agency is the answer to changes surrounding the industry; health insurance companies like Aetna and Blue Shield have been investing heavily on data mining in response to ACA; Google and Apple believe they also deserve to be important players in health care as our society becomes more mobile and every piece of data can be moved to the “cloud.”

Connectivity, collaboration and competition among these organizations across industries are painting a brand-new picture for healthcare communication. New business functions, new areas for growth and new expertise will continue to emerge rapidly in the next few years. When the world changes, old mechanism and processes are bond to end. Although we often find it tough to act on that realization, those who can get out of active inertia will survive and thrive.

TAGGED:ACAAffordable Care Actbig datahealth insuranceHealthcare Communicationhealthcare reformpublic healthTag 4
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Image
Home HealthPolicy & Law

Transitional Care Management: Reimbursement of Non-Face-To-Face Services

March 5, 2013

Mass. Study – Insurance Costs Still Too High

March 9, 2011
debunking-myths-myth3.png
BusinesseHealthPublic Health

Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3

April 19, 2016

The Power of Meeting Another Patient

November 10, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?