Hospital Visitors Recall Digital, TV and Print Ads

December 31, 2014
103 Views

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit.

hospital advert

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit.

hospital advert

  • 60% of all people in the hospital noticed the posters, the televisions, or both. 55% noticed the televisions and 45% noticed the posters.
  • Hospital patrons spent an average of 3 hours and 20 minutes exposed to HMN posters and televisions.
  • Hospital patrons who noticed the televisions spent an average of 1 hour and 8 minutes watching HMN programming and advertisements.
  • 60% were able to recall at least two advertisements and 31% were able to recall three.
  • 67% found the HMN poster content informative, compared with the television’s 54%.

Advertising works!

Source :: This study was conducted by Health Media Network study.

You may be interested

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
3 views
eHealth
3 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…

What to Look for in Patient Solutions Software
eHealth
365 views
eHealth
365 views

What to Look for in Patient Solutions Software

Robert Cordray - August 17, 2017

The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?
Wellness
2 views
Wellness
2 views

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?

Ryan Kh - August 16, 2017

According to research from the National Institute of Mental Health, anxiety disorders are the most common mental illness in the…