BusinessFinance

Hospital Visitors Recall Digital, TV and Print Ads

1 Mins read

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit.

hospital advert

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit.

hospital advert

  • 60% of all people in the hospital noticed the posters, the televisions, or both. 55% noticed the televisions and 45% noticed the posters.
  • Hospital patrons spent an average of 3 hours and 20 minutes exposed to HMN posters and televisions.
  • Hospital patrons who noticed the televisions spent an average of 1 hour and 8 minutes watching HMN programming and advertisements.
  • 60% were able to recall at least two advertisements and 31% were able to recall three.
  • 67% found the HMN poster content informative, compared with the television’s 54%.

Advertising works!

Source :: This study was conducted by Health Media Network study.

Related posts
Business

Top Tips to Help You Become A Lead in The Pharma Market

3 Mins read
The pharmaceutical market has witnessed substantial growth over the past 20 years, resulting in worldwide pharma revenues reaching a staggering $1.25 trillion…
Business

Extremely Important Organization Tips for Psychotherapists

3 Mins read
An organized office leads to more productivity and brings about a feeling of security and control that’s quite comforting for everyone connected…
Business

Essential Guidelines for Maximizing Medical Practice Revenue as Competition Swells

3 Mins read
Running a medical practice has presented a number of new challenges over the last year. There were some practices that were deemed…