Business
245 views

Obamacare and the changing healthcare landscape [Infographic]

Nicola Ziady - February 23, 2016

Since it was signed into law in 2010 the Patient Protection and Affordable Care Act (ACA), aka Obamacare, has made an impact on the healthcare industry.Our colleagues…

Public Health
237 views

Prevent heart disease in women [Infographic]

Nicola Ziady - February 16, 2016

Heart disease is the leading cause of death for women in America. More women die from heart disease than cancer. We have to stop this! Heart disease…

How Google is Pushing Healthcare Innovation
Medical Innovations
283 views
Medical Innovations
283 views

How Google is Pushing Healthcare Innovation

Nicola Ziady - May 30, 2015

Google is the number 3 most valuable brand in the world! It is worth $367 billion dollars today! The company that was started in 1995 at Stanford…

Hospital Visitors Recall Digital, TV and Print Ads
Business
272 views
Business
272 views

Hospital Visitors Recall Digital, TV and Print Ads

Nicola Ziady - December 31, 2014

90% people who were exposed to advertisement in a healthcare facility recall at least one ad they saw during their visit. 90% people who were exposed to…

eHealth
281 views

Zyrtec’s Healthcare Social Media Campaign

Nicola Ziady - April 11, 2014

How do you get allergy sufferers to buy your drug? With cute animals, of course!ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet…

HCP Use of Social Media for Recruitment [INFOGRAPHIC]
Business
390 views
Business
390 views

HCP Use of Social Media for Recruitment [INFOGRAPHIC]

Nicola Ziady - April 5, 2014

Clinicians today are stepping up and taking charge of their career path by utilizing social media to find the perfect job in their network. Physicians are becoming…

Should Hospital PR Engage Journalists with Social Media?
eHealth
205 views
eHealth
205 views

Should Hospital PR Engage Journalists with Social Media?

Nicola Ziady - February 25, 2014

It is generally accepted that journalists prefer hospital PR folks to contact them on Twitter, rather than by phone or email, forcing them to make their pitch,…

The Impact of US Healthcare Spending [INFOGRAPHIC]
Business
183 views
Business
183 views

The Impact of US Healthcare Spending [INFOGRAPHIC]

Nicola Ziady - February 19, 2014

The American healthcare system is one of the most expensive in the world. It costs on average $8,000 per person to receive clinical care. In countries such…

Consumers Prefer Marketing Collateral by Post to Email
Business
293 views
Business
293 views

Consumers Prefer Marketing Collateral by Post to Email

Nicola Ziady - January 20, 2014

Overall, trust in brochures, flyers and direct mail is fairly low, but still beats out email.16% of US respondents to an Epsilon report gave a top score…

Fundamental Facts About Patient Education
Medical Education
437 views
Medical Education
437 views

Fundamental Facts About Patient Education

Nicola Ziady - January 19, 2014

50% of patients walk out of a doctor's office not knowing what they were told or what they are supposed to do!Research shows that physicians often overestimate…