BusinessHospital AdministrationNews

Hospitals Competing for Patients

1 Mins read

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Botsford Hospital in Farmington Hills, Mich., started issuing free “Very Important Patient” cards in 2010. The program got its start as a referral service to link potential patients with Botsford doctors. The cards entitle VIP members to free parking and a 10 percent discount on nonprescription drugs at the outpatient pharmacy and the gift shop, says Lynn Anderson, marketing and public relations manager at the 330-bed hospital in the Detroit suburb. VIP members can also get discounts at restaurants and service establishments such as an oil-change garage.

The program, which has more than 900 members, is open to anyone in the community. In addition to financial perks, it offers regular health education seminars on such topics as hip replacements, back problems and acid-reflux disease, says Anderson.

Full story by Michelle Andrews at Kaiser Health News.

Related posts
BusinessMarketing

The Most Effective Instagram Features and Apps for Your Successful Healthcare Video Marketing

6 Mins read
The global healthcare industry is worth over $9 trillion, and many healthcare companies leverage Instagram’s social network reach to promote their brands,…
BusinessHospital Administration

Pre-Med Majors: How to Best Prepare for Medical School

2 Mins read
Whether you wish to be a doctor, surgeon, medical consultant or dentist, or pursue any other medical profession, the preparation should start…
BusinessHospital Administration

Hospital Recruitment Tweaks to Help You Hire More Qualified Applicants

2 Mins read
Even when restrictions and the number of in-patient cases is bound to subside as the COVID-19 vaccines are distributed to the public,…