BusinessHospital AdministrationNews

Hospitals Competing for Patients

1 Mins read

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Botsford Hospital in Farmington Hills, Mich., started issuing free “Very Important Patient” cards in 2010. The program got its start as a referral service to link potential patients with Botsford doctors. The cards entitle VIP members to free parking and a 10 percent discount on nonprescription drugs at the outpatient pharmacy and the gift shop, says Lynn Anderson, marketing and public relations manager at the 330-bed hospital in the Detroit suburb. VIP members can also get discounts at restaurants and service establishments such as an oil-change garage.

The program, which has more than 900 members, is open to anyone in the community. In addition to financial perks, it offers regular health education seminars on such topics as hip replacements, back problems and acid-reflux disease, says Anderson.

Full story by Michelle Andrews at Kaiser Health News.

Related posts
BusinessHospital Administration

How To Become An Emergency Preparedness Administrator

3 Mins read
Across the United States and the entire globe, we’ve seen more than our fair share of disasters in the last few years….
BusinessHospital Administration

Disruption in the Medical Supplies Business: B2B eCommerce is the Prevention and the Cure

4 Mins read
An ounce of prevention is worth a pound of cure. But unfortunately, that saying doesn’t really tell you the price of either….
BusinesseHealth

6 Tips for Medical Companies to Improve the Patient Experience

3 Mins read
Few individuals actively look forward to a trip to a medical facility or hospital. Rather, people often feel nervous, concerned, or ––…