BusinessHospital AdministrationNews

Hospitals Competing for Patients

1 Mins read

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Not on price. Or on quality. Just amenities. (See our previous explanation here, here and here.)

Botsford Hospital in Farmington Hills, Mich., started issuing free “Very Important Patient” cards in 2010. The program got its start as a referral service to link potential patients with Botsford doctors. The cards entitle VIP members to free parking and a 10 percent discount on nonprescription drugs at the outpatient pharmacy and the gift shop, says Lynn Anderson, marketing and public relations manager at the 330-bed hospital in the Detroit suburb. VIP members can also get discounts at restaurants and service establishments such as an oil-change garage.

The program, which has more than 900 members, is open to anyone in the community. In addition to financial perks, it offers regular health education seminars on such topics as hip replacements, back problems and acid-reflux disease, says Anderson.

Full story by Michelle Andrews at Kaiser Health News.

Related posts
News

Addressing the Most Common Veteran Health Issues

2 Mins read
Serving in the military, and especially in combat roles, is almost synonymous with peril and injury. Injuries and recurring health issues can…
News

Is Male Menopause a Real Thing? Yes, It Unfortunately Is

4 Mins read
Menopause is commonly portrayed as an exclusively female condition, even though it affects men as well. So, why does medical discourse intentionally…
News

8 Ways to Reduce Unplanned Sick Days

3 Mins read
An epidemic of unplanned sick days can wreak havoc on any organization. Scheduling goes out the window. Service levels go down. And…