By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Doctors on Google: Manhattan Research Survey 2012
    July 23, 2012
    HealthCare’s Need for Transparency Goes Far Beyond Pricing
    December 10, 2012
    Medicare Payments to Providers Are Carved, Sliced and Chopped by Sequestration
    March 25, 2013
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Data Can Help You Get New Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How Data Can Help You Get New Patients
Business

How Data Can Help You Get New Patients

waxcom
Last updated: November 11, 2015 4:36 pm
waxcom
Share
3 Min Read
SHARE

When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media.

While all of these avenues have the potential to get you new prospects, there’s only one way to find out if they’re working for you: data.

Clicks, views and other data can help put to rest any questions you have on your campaign’s effectiveness. Unfortunately, such data can quickly become overwhelming.

When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media.

More Read

Apple HealthKit: Epic Integration at Ochsner Health System
Collaboration and Federation: IHE Creating Direct Project Provider Directory
Tips to Keep Health Workers Safe in the Workplace
Countdown to the Physician Sunshine Act: Gloomy Days Ahead
Lessons from the Anthem Breach

While all of these avenues have the potential to get you new prospects, there’s only one way to find out if they’re working for you: data.

Clicks, views and other data can help put to rest any questions you have on your campaign’s effectiveness. Unfortunately, such data can quickly become overwhelming.

In order to help you make better marketing decisions, this data needs to be translated into something simple to understand for your organization. That’s why you need a data strategy.

If you don’t already have a data strategy in place, begin by gathering the right internal decision makers to formulate a plan. Capturing the right data is key, so you’ll need a solid objective before you get started.

Are you looking to lower your cost per acquisition? Maybe you are looking to increase the number of patients visiting your outpatient or urgent care centers? Objectives are key.

Many healthcare facilities have already shown huge success with this data-driven approach. Penn Medicine, for example, was able to cut cost per acquisitions by 46 percent. How? By applying digital findings into their marketing strategy.

Another example: Texas Health Physicians Group. Through data marketing, the organization was able to answer questions intelligently on how to best allocate its marketing budget across 250 clinics.

Data marketing in healthcare shouldn’t just be about generating reports and handing them to leadership. This data needs sufficient time to be looked through and analyzed. It is also important that data-driven marketers constantly test new products, programs and campaigns to validate and confirm assumptions. Remember, it is okay to try something new and then refine the strategy.

Healthcare is constantly evolving and changing. If you don’t adjust your marketing with the times, it can – and will – become stale and out-of-date. Data will help you adapt and evolve your organization’s marketing.

For more information on storytelling marketing and how it can help make your healthcare facility successful, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post How Data Can Help You Get New Patients appeared first on Wax Communications.

TAGGED:datadigital marketinghealth marketingnew patients
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Another Reason Health Costs Are So High

August 5, 2011

Data Quality and Governance Lessons from National Health Care

June 28, 2011
BusinessFinanceHealth care

Sustainable Finance Strategies for Healthcare Businesses

April 16, 2024

Trends in Wounds and Wound Management

May 9, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?