By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    TBI: Some Surprising Statistics
    February 9, 2016
    Your Keys to Safer, Even More Secure Healthcare Cloud Services
    January 13, 2015
    4 Career Options in Healthcare Industry that Combine Big Data & Healthcare
    February 5, 2021
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Make SEO Work for Your Dental Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Make SEO Work for Your Dental Practice
Social Media

How to Make SEO Work for Your Dental Practice

practicebuilders1
practicebuilders1
Share
6 Min Read
How to Make SEO Work for Your Dental Practice
SHARE

For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may feel like a challenge. While there is a surge of competition in the online market, there are steps you can take to ensure your practice attracts new patients. When it comes to the online market, your best bet is to employ SEO or search engine optimization. Whether this is the first time you’ve heard of SEO or you’re looking for fresh strategies for your dental practice, we’ve put together a guide on SEO for dentists.

Contents
  • What is SEO?
  • Keep It Local
  • Optimize Everything
  • Consider Patient Needs
  • Keep Your Website Fast
  • Add Links
  • Update When Needed
  • Make Sure Your Mobile Site Has SEO, Too

What is SEO?

Search engine optimization is an Internet marketing technique that considers what keyword terms and phrases a target audience would use to raise how your website ranks on search engine sites like Google, Yahoo, and Bing. The higher you rank on a search engine results page, the more website visitors you get, which increases your chances of converting those visitors to patients. SEO has evolved in recent years beyond keywords and phrases. While those are still important, it’s just as important to ensure that your website is easy-to-use and up-to-date with the current online trends. Here are some ways you can help ensure your SEO marketing strategy is in line with the current SEO trends:

Keep It Local

To attract potential patients, your SEO efforts should also be focused on your local area. Using keywords throughout your site that includes “dental practice” and your location will help patients in your area find you on Google. It’s also important to ensure that you have correct and up-to-date listings in local online directories.

Optimize Everything

It’s important to ensure that you have as much of your website optimized as possible. This can be done in a variety of ways. Start by ensuring that all the services you offer are listed on your dental practice’s website; that way, you can make sure you reach potential patients looking for specific dental services. Each page of your website should include a description that you can pepper with keywords and phrases. You should also make sure that your page headings, titles, and permalinks contain target keywords. The more you optimize, the more opportunities you have to include all the keywords and phrases you need to attract the patients you want.

More Read

Mobile PPC Marketing, Mobile PPC Strategy, Digital Medical Marketing
How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy
Top 4 Branding Ideas For Yoga Teachers
All-in-One Photo-Sharing App for Docs: The Cool, the Gross, and the Puzzling
Healthcare Hackathon for Caregivers
Should Your Medical Practice Have a Twitter Account?

Consider Patient Needs

If you’re still having a hard time thinking about what SEO keywords to use, think about what your patients want and need. If you’re still at a loss, put yourself in your patient’s shoes – what terms would you use if you were looking for a dental practice in your area? Another way to use SEO is to answer questions your patients may have. Creating a blog for your dental practice will help you answer patient questions, whether they’re about specific dental procedures or common dental pains.

Keep Your Website Fast

SEO isn’t just about keywords – it’s also important that your site functions properly to ensure you have a good SEO ranking. Search engine Google uses site speed as an algorithm signal to rank pages. Make sure your website and mobile site have fast loading times to keep your SEO ranking high.

Add Links

Another way to increase your SEO ranking is to add links to your website. You can do this two ways: Link to other pages of your website on your site or link to other websites and articles throughout your site to help your SEO ranking.

Update When Needed

Always make sure to update your website as needed. Adding fresh content to your website helps increase the number of times a search engine indexes your website. The more you update, the more frequently search engines reassess your site’s position on its index, giving you the opportunity to have a higher ranking.

Make Sure Your Mobile Site Has SEO, Too

Don’t forget about mobile devices! Mobile sites are indexed separately from desktop websites for SEO. By optimizing your mobile site, you get twice the SOE optimization opportunities. Like anything trendy, SEO trends change and evolve over time – sometimes in as little as a few months. To stay current with your SEO marketing strategies, consider using the services of a dental marketing company like Practice Builders. We can assess your online SEO strategies and suggest changes so you can make the most out of your marketing techniques. Visit our website to book a complimentary general dentistry marketing consultation. We’re here to help!

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Big Data Part II Social Media

April 18, 2012

Physician Websites – What Works, What Doesn’t

October 19, 2011

Personal v Professional Physician Social Media

January 16, 2012

New Ways to Engage with Patients

October 30, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?