By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Is eCommerce Right for Your Health Business?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Is eCommerce Right for Your Health Business?
BusinesseHealthNews

Is eCommerce Right for Your Health Business?

Jennifer Dawson
Jennifer Dawson
Share
4 Min Read
Image source: https://unsplash.com/photos/UCZF1sXcejo
SHARE

The last two decades has seen an eCommerce revolution and it?s clear eCommerce is here to stay. According to the U.S. department of commerce, in the second quarter of 2017, Americans spent $111.5 billion in eCommerce sales, and this number is only projected to grow. You probably use eCommerce to shop online for yourself, as well as gifts for friends and family, but perhaps you haven?t considered that it could be relevant to your health business. According to the Pew Research Center, not only do 80% of internet users look for health information online but health related searches are the third most popular online activity. Whilst at first glance it may seem that ?the internet? does not offer enough attention to individual needs to sell health related products and services, in actual fact there are several ways using eCommerce can be beneficial to you and your patients. Have a look at these tips and see if any are right for you.

Contents
  • Integrate eCommerce into your social media and wider strategy
  • Increase your online presence and boost your brand on affiliate sites
  • Streamline your service for your patients

Integrate eCommerce into your social media and wider strategy

Your patients trust you and your brand – why would they go to a supermarket to buy a random toothbrush when they can easily get products with your stamp of approval delivered to their door? Integrating eCommerce with your social media can be mutually beneficial to both sides of your business – you get content for your communications channels and your communication channels boost your sales. Good ways to do this can be through plugins, showing users what products are trending, and reminding users to share throughout the buying process.

Increase your online presence and boost your brand on affiliate sites

The first tip focuses on selling health related products on your website, but considering expansion into other marketplace sites can also be beneficial. If doing this yourself seems challenging, there are a number of companies that can enhance your business on Amazon and other eCommerce marketplaces for you. Expanding into additional websites boosts your online presence allowing you to reach a new audience. Make sure people who find you this way know how to get back to your business by keeping your branding strong and linking back to your site.

Streamline your service for your patients

When most people think of eCommerce they think of a shopping basket type service. While this can be beneficial to health businesses, as we?ve seen above, you and your patients may benefit from a more tailored service. Intelligent use of patient data enables a two way communication that can strengthen your customer/business relationship. Imagine how easy it would be for them if they can fill their prescription and order new contact lens solution online? In the meantime, you can keep track of their sales data and send them an individualised quarterly email recommending products especially for them, and reminding them when they need to come in for a check up. All this builds a solid relationship, making your patients more loyal to you as well as generating revenue. ECommerce is certainly not right for all health businesses, but consider these angels and think about whether it could benefit yours.

More Read

Sensors and Smartphones Bring the Baby Monitor Into 2013
Is Managed Care the Answer to Reduce Medicaid Drug Costs?
Kristof Asks the Right Question: Do We Have the Courage to Stop This?
Addressing the Most Common Veteran Health Issues
Transparency in Health Care: Can It Happen?
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

patient engagement
Hospital Administration

The Secret to Patient Engagement: More Engaging Physicians and Health IT

May 25, 2014

Cloud-Based Video Conferencing for Telemedicine – Podcast

July 30, 2011
SEO versus PPC, Online Medical Marketing
BusinessFinance

The Effectiveness of SEO vs. PPC in Physician Marketing Plans

October 24, 2014
Healthcare Spending
BusinessFinanceHospital AdministrationPolicy & Law

Healthcare Spending: Administrative Costs out of Control

September 27, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?