By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    private
    Private Exchanges: Getting Ready for Individual Health Insurance to Be the Standard
    January 9, 2014
    valueable healthcare programs
    5 Most Valuable Healthcare Programs in 2023
    March 8, 2023
    Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
    February 4, 2014
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Lessons to Be Learned for Clinical Trials
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Lessons to Be Learned for Clinical Trials
Business

Lessons to Be Learned for Clinical Trials

Dan Stempel
Dan Stempel
Share
4 Min Read
Clinical Trial Marketing
SHARE

FHI 360, a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions, published a Communications Handbook for Clinical Trials: Strategies, Tips, And Tools To Manage Controversy, Convey Your Message, And Disseminate Results.

FHI 360, a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions, published a Communications Handbook for Clinical Trials: Strategies, Tips, And Tools To Manage Controversy, Convey Your Message, And Disseminate Results. FHI 360 serves more than 60 countries.Clinical Trial Marketing

Although focused primarily on trials having to do with HIV/AIDS research, there are still plenty of lessons to be learned from this handbook, which can be applied to clinical trials of all types. A look at just a few of the chapter titles can lay the groundwork that can be used in any type of clinical trial recruitment and management:

  • Preparing and Budgeting for Communications: No clinical trial recruitment plan should be implemented without first developing a communications budget, assembling a communications team, and training staff and spokespersons. The time to accomplish these tasks is before the trial begins, not when a crisis hits.
  • Developing a Strategic Communications Plan: The communications team should meet to identify all of the key stakeholders involved in a clinical trial – physicians, medical staff, pharmacists, patients, hospitals, and trial participants – anyone who may be impacted by the study and its results. The team then develops a strategy for ongoing communication with all of these stakeholders, as well as a strategy for managing any controversy that may arise during the trial, and a dissemination plan for trial results.
  • Communications During the Trial: Strong communications are essential during all phases, from announcing the start of your trial, to tracking and responding to emerging issues, and disseminating results. Each of the stakeholder groups may require an individual communications strategy.
  • Developing and Using Key Messages: Know in advance what your key messages are going to be. These can be translated into keywords for digital marketing strategies and search engine optimization purposes. Messages can be created in advance and tailored so you’re prepared for any situation. Refine, test and deliver your messages, then analyze, refine and deliver again.
  • Communicating Science Clearly: Although you may understand why the research is necessary, various stakeholder groups may not be as enthused as you are. You need to translate the language of clinical trials and demystify statistics to promote participation and minimize misunderstandings.
  • Working with the Media: The media may be helpful in increasing recruitment and participation, as well as disseminating results. Nurture relationships with the media, and learn to help journalists write good stories about your trial.

Whether you are dealing with a third world country or conducting a clinical trial in the U.S.A., clinical trial recruitment is a crucial component of the strategic communications plan. Use all of the traditional, online, social media and digital marketing tools at your disposal to attract a broad range of interest in your trial, maintain a steady stream of communications during the trial itself, and disseminate results efficiently through media channels to the target groups of interested stakeholders.

More Read

Accountable Care
How to Optimize Post Conversion
Drug Stores Better at Detecting Counterfeit Drugs than Government
Ready or Not: ICD-10 Will Go Live as Planned Oct. 1st
Easy Giveaways to Grow Mindshare as a Healthcare Provider
10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy
TAGGED:clinical trialsmarketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Are MD/MBAs Real Doctors?

September 7, 2011
Medical Marketing, Physician Marketing, Online Marketing
Business

5 Ways to Market Yourself as a Medical Expert

February 5, 2014
health_insurance_medical_costs: Alec
BusinessFinanceHealth ReformHospital AdministrationPolicy & Law

More Medical Monopoly: How Steve Brill Got It Wrong

March 1, 2013
Hospital Marketing online
BusinessFinanceHealth ReformPolicy & LawPublic Health

Creating a Realistic Hospital Marketing Plan

May 1, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?