By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    ACOs: Millions of Web Hits…Dozens of Theories…One Bottom Line
    April 19, 2011
    Health Insurers’ Rate Increases Being More Scrutinized
    May 22, 2011
    AMA Meets at Policy Confab, Preps Vote on Reform Provision
    June 20, 2011
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Micro-Moments and Healthcare Marketing: What you Need to Know
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Micro-Moments and Healthcare Marketing: What you Need to Know
Social Media

Micro-Moments and Healthcare Marketing: What you Need to Know

Jonathan Catley
Jonathan Catley
Share
5 Min Read
Google-Digital-Marketing-Micro-Moments.jpg
SHARE

Google-Digital-Marketing-Micro-Moments.jpg

Google-Digital-Marketing-Micro-Moments.jpg

Healthcare marketers, meet your newest match. They’re called micro-moments, and they’re transforming the face of marketing. Google recently shared some eye-opening statistics about this industry game-changer. Here’s what you need to know to help your hospital brand successfully navigate the brave new world of micro-moments.

The 411 on Micro-Moments

Remember the days when you had to head to the library or pick up the telephone to get information? Then along came the computer, which gave all new meaning to the concept of “let[ting] your fingers do the walking.” But while tip-tapping away on your computer or laptop once seemed like the height of convenience, even that has given way to something even more useful: almighty mobile, and the micro-moments that go along with it.

More Read

Follow These 10 Inspirational Physicians on Twitter!
TEXTING, NOT SMOKING
Who is responsible for patient engagement within pharma?
Why Healthcare Marketers Need to Understand Mobile
Patient Centricity and Healthcare Marketing

You may be asking yourself, “What the heck are micro-moments?” but you’re likely already experiencing dozens or even hundreds of them yourself on any given day. Google defines them as, “the moments when we turn to a device—often a smartphone—to take action on whatever we need or want right now.” In an era in which consumers don’t just want more information, but want it now, micro-moments are the new standard through which that information is most quickly obtained.  And while mobile has “fractured the consumer journey into hundreds of real-time, intent-driven micro-moments,”  these fractured pieces become synergistic when combined, forming a “big picture” of your hospital brand for consumers.

Need more proof? According to Google, 91 percent of people use their phones for ideas while performing tasks and 82 percent of people check their phones before making an in-store purchase. In other words, even when mobile isn’t the operating mode, it’s very much part of the journey. The takeaway? If you’re not able to deliver when consumers say “go,” then you risk losing their business and trust.

Maximizing Micro-Moments

So when can you leverage micro-moments to your advantage? Google proposes three simple yet significant steps toward earning consumer loyalty:

1. Be There

You may not be able to read minds but you can understand your audience, the healthcare industry, and the intersection of the two, and be there when consumers turn to search. And while being chosen is the most desirable endgame, being seen is a worthy consolation prize: Your mere presence drives brand awareness of your hospital by 46 percent. (Search Engine Marketing-PPC)

2. Be Useful

Consumers are looking for information, not fluff or distraction. Whether searching for a particular doctor or researching a disease, the more relevant you are to their needs in the moment that they’re in need, the greater the connection you can expect to make. (Content Marketing)

3. Be Quick

Being in the right place with the right information is meaningless if you’re not also able to load the information quickly. Micro-moments happen in a split second. If you’re not speedy, you’ll miss them, along with the chance to boost your brand and ultimately prompt action. Optimize the mobile experience for your potential patients to increase engagement and leads. (Search Engine Marketing-SEO)

One last thing to keep in mind? When consumers turn to their phones for information, they don’t care who it’s coming from as long as they get what they need. In fact, a staggering 90 percent of mobile users aren’t committed to choosing a particular brand at the moment they pick up their phones. While this can be a serious obstacle without the right strategies in place, it can also be an unprecedented opportunity for your hospital if you are prepared.

With mobile constantly setting new standards for how we live our lives, it’s remiss to think the same old standards apply when it comes to catching — and keeping! — the attention of consumers. Still think micro-moments are just the latest buzzword or a passing phase? Think again. According to Google, being “moments-ready” links directly with higher ROI — not just in terms of your mobile marketing dollars, but for your overall marketing bottom line.

If interested in learning more about micro moments and the shift to mobile, check out this guide from Google

Targeted Medical Marketing, Digital Marketing

 

TAGGED:businesschanges in healthcare marketingdigital marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Social Media

Keywords Matter – Exploring the Importance of Keyword Usage In Your Healthcare Digital Marketing

October 1, 2015

Social Media and Electronic Health Records: Slideshare

November 14, 2011

Personal v Professional Physician Social Media

January 16, 2012

Learning from Children

March 25, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?