By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Chris Cornell’s Death Raises Medical Ethics Questions
    December 19, 2018
    What If You Could Sell Your Vote?
    August 24, 2017
    The Sleepy American
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Reimbursement and Convenience Fuel Virtual Healthcare Trend
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Reimbursement and Convenience Fuel Virtual Healthcare Trend
eHealth

Reimbursement and Convenience Fuel Virtual Healthcare Trend

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
telemedicine telehealth
SHARE

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception. This picture is changing, and with it, your healthcare marketing and advertising plans may be adopting a theme. Two significant factors—patient convenience and growing provider reimbursement—are powering a fresh upswing in this trend. Patients expect convenience in service… On one hand, patients clearly want the convenience of virtual healthcare. A recent study published by Xerox reaffirms the concept that “the majority of Americans are open to and excited about virtual health. Convenience was cited as the top benefit (59 percent), followed by potential cost savings (40 percent) and the ability to see or communicate with healthcare professionals for minor ailments and the option to easily refill prescriptions – both 35 percent.” Xerox wants to help answer these consumer needs, recently launching Virtual Health Solutions. But, despite patient expectations and demand, the obstacles to delivering virtual healthcare are well known. The same Xerox survey identified the top five patient concerns:

“My insurance won’t cover it (43%); “My data and information won’t be secure (37%); “I won’t have the same personal relationship with my provider (35%); Connection issues (such as Internet/Wi-Fi/phone) (34%); and I won’t have access to my regular physicians (30%).”

Physician reimbursement is coming online…

While the number of US telehealth users is growing, the picture for physician reimbursement is slowing finding a consistent plan. “The most predominant reimbursed form of telehealth is live video,” according to HIS Technology research. “The District of Columbia and 47 states provided reimbursement for live video in Medicaid fee-for-service last year. Nine states reimburse for store and forward telemedicine, and sixteen states offer reimbursement for remote patient monitoring (RPM), remaining static from last year.”

You don’t need an appointment. Just a connection.

Two recently launched health system programs that bring telemedicine to the patient are Cleveland Clinic’s Express Care Online, and UPMC’s AnywhereCare program. EXPRESS CARE ONLINE by Cleveland Clinic stresses patient convenience adult and pediatric patients. “When you need to find care, let us bring a healthcare provider to you. From your phone, tablet or computer, at home or work, now it’s never been easier for patients to access the expertise of Express Care Online. Connect within minutes. cleveland-clinic-express-care-online Get a diagnosis or a prescription from a healthcare provider, when appropriate. All in one 10–minute session.” Costs begin at $49; “Some insurance companies cover telehealth sessions like a regular office visit. If your insurance company doesn’t currently cover telehealth, you can still use the service.” UPMC ANYWHERE CARE, provides online, non-emergency care quickly, “anytime, and anywhere in Pennsylvania.” The website points to convenience factors such as avoiding traffic and parking hassles, appointment juggling and waiting room waiting. The UPMC AnywhereCare visits typically occur within 30 minutes of initial request, and costs are indicated as about $38 (depending on insurance.) upmc-anywhere-care

More Read

NHS Doctors to Use “Redneck Telehealth” Also Known as “Skype”–A Good Thing
Liveblogging from HIMSS 13: Managing Privacy and Security Challenges of Patient EHR Portals
Health Links for Senior Citizens
Study: What Patients Expect from Your Doctor Review Site
State Medical Boards Address Inappropriate Online Physician Behaviors

The future of virtual health…

The marketing lesson in these two examples is how healthcare providers are adapting delivery to patient preferences. What’s more, healthcare consumers are increasingly empowered in their decision process. Accordingly, healthcare marketing will continue to emphasize convenient options.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Jack Dorsey on Innovation and Life

March 3, 2013

Calling All Patients…Now is Your Chance to Have Your Voice Heard

June 5, 2013

Patient-Centered Mobile Apps for Chronic Illness

May 12, 2012

Rock Report: Big Data & Healthcare

October 15, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?