By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    health suppliments
    Experience Life in a Better Way by Experimenting with Supplements!
    November 15, 2022
    Are There Differences in Medicare Spending Across States?
    September 9, 2017
    Obama: Ryan’s Ideas Are Too Radical Unless They’re Also My Ideas
    April 21, 2011
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Small Practice Medical Website Mistakes and How to Avoid Them
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Small Practice Medical Website Mistakes and How to Avoid Them
BusinessSocial MediaTechnology

Small Practice Medical Website Mistakes and How to Avoid Them

GretchenKalthoff
GretchenKalthoff
Share
5 Min Read
Image
SHARE

ImageIt’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand.

Contents
  • 1. Outdated and old-fashioned design
  • 2. Not mobile responsive
  • 3. No call to action
  • 4. Poor navigation
  • 5. Not tracking results
  • 6. No social media links
  • 7. No SEO
  • 8. No designated IT person

ImageIt’s highly likely that the majority of your customers will first come into contact with your practice via your medical website. Therefore, it’s vital that your online presence is the best representation of your brand.

When getting started, often with time and budgetary constraints at play, it can be easy for small practices to fall into the trap of some common medical web design mistakes. These can be costly and time consuming, putting even further pressure on the business. Here we discuss the most common pitfalls and how you can avoid them.

1. Outdated and old-fashioned design

People will judge you by your website. The image that you create online, including your content, visuals, layout and design will form a first impression for your website visitors, and ultimately, determine whether they stay or go. What kind of impression does your website make for potential patients? Does it accurately reflect your brand, products and services? Visual appeal and a fresh, modern medical website design will suggest to your visitors that you are professional and credible.

More Read

Image
Healing Environments
Medical Tourism Has Come to the U.S.A.
Millennials: Greatest risk to corporate data security
Trends in Medical Care – Overview
5 Things to Look for in a Next Generation Revenue Cycle Management System

2. Not mobile responsive

Mobile design is no longer optional; with the proliferation of people looking at websites via cellular devices, it’s imperative that your site is mobile-optimized. However, 60% of small businesses still don’t have websites that work on smartphones. If you are missing this feature, you are missing the opportunity to engage with potential customers.

3. No call to action

Another common mistake in websites for doctors is no clear call to action. You need to guide your customers and help them complete what you want them to do. Make sure that important actions, such as “book an appointment” are clearly displayed, along with your practice’s contact details, including email and telephone numbers.

4. Poor navigation

Research has shown time and time again that people give up on poorly designed websites. If users cannot quickly and easily find what they are looking for, they will stop wasting their time. Make it as easy as possible for potential customers to find what they want on your site.

5. Not tracking results

If you aren’t tracking results, you don’t know what works and what doesn’t. By analyzing the various parts of your website and marketing efforts (such as pay-per-click ads) you can establish where to focus your efforts to achieve maximum results. Tracking results gives you the knowledge to constantly improve; without it, any investments are simply guesswork.

6. No social media links

Think of it as today’s word of mouth. Give people the opportunity to spread the good news about your medical practice by connecting your website to Facebook, Twitter and any other social platforms you engage with. Social media allows you to reach new customers that you may not have otherwise engaged with.

7. No SEO

Discoverability online is key to helping potential patients find your practice. Make sure that you understand the basics of medical SEO and utilize tools such as keyword data, meta descriptions and page titles so that you earn a ranking in Google searches or other online search engines.

8. No designated IT person

With around 44% of small businesses experiencing a cyber attack, IT professionals can help mitigate security breaches and avoid costly mistakes. They can also help with regular maintenance of your website and any other IT support you require – allowing you to focus on your patients. You should choose a web design company that offers website hosting, or a monthly plan to keep everything regularly updated.

If you can avoid these common mistakes, you’ll be well on your way to a quality medical website that stands out from the pack.


This article was originally published on Medical Web Experts‘ blog.

 
 
TAGGED:medical websitesmall business
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Communication and Engagement Helped Minn. Hospitals Cut Avoidable Readmissions

May 31, 2013
Clinical-Trial-Marketing-Wearable-Technology-Healthcare
BusinessGlobal HealthcareMedical DevicesMedical InnovationsTechnology

Are Wearables the Future of Clinical Trials?

June 24, 2015

Price Transparency Is Nice, But All-Payer Is Better

November 17, 2011

Why Massachusetts Can Afford Universal Health Insurance

December 13, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?