By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Time for FDA to Hire Some Pharma Marketers?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Public Health > Time for FDA to Hire Some Pharma Marketers?
BusinessPublic Health

Time for FDA to Hire Some Pharma Marketers?

DavidEWilliams
DavidEWilliams
Share
2 Min Read
SHARE

Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.

Some disappointing examples are noted:

Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.

Some disappointing examples are noted:

More Read

Payer Trends Healthcare
Mid-Year Update: 4 Major Payer Trends
Company Sues Former Employee Over Twitter Account
Online Marketing Strategies for Clinical Trial Recruitment
Man Bites Police Dog Then Sues
Top Money-Saving Tips for Medical Laboratories
  • FDA recommended diabetes monitoring for patients taking atypical antipsychotics, but testing did not increase
  • Warnings of drug/drug interaction weren’t heeded –at least for 18 months
  • When FDA warned about prescribing drugs in certain populations (e.g., atypical antipsychotics for dementia) there was an across the board reduction in prescribing
As I read the article, it occurred to me that FDA could learn best practices from big pharma about communicating with physicians and maybe should bring some onboard to help. With all the layoffs in pharma that should definitely be doable.
But the article stole my thunder, quoting a physician saying the same thing:
“The agency might learn a thing or two from the pharmaceutical firms that it regulates with respect to risk communication,” [Dr. Alexander from U Chicago] said. “They should be using principles of market segmentation to identify high-volume prescribers and then disseminating or conducting messaging of drug risks to those specific physicians.”


TAGGED:FDApharmaceuticals
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Public Health

Non-Fatal Strangulation: What Patients and Providers Must Know

April 30, 2012

Social Media Optimization for Mobile Devices: What Healthcare Marketers Need to Know

August 21, 2014
concierge medicine and obamacare physician shortages
BusinessNews

Concierge Medicine Will Get Massive Boost from Obamacare

December 22, 2012

Understanding the Medical Device Tax

January 2, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?