By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 23: Number of Useful Internet Marketing Stats in This Healthcare Post
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > 23: Number of Useful Internet Marketing Stats in This Healthcare Post
BusinesseHealthFinanceHospital Administration

23: Number of Useful Internet Marketing Stats in This Healthcare Post

Lonnie Hirsch
Lonnie Hirsch
Share
4 Min Read
healthcare marketing statistics
SHARE

healthcare marketing statisticsOn any given day—every day, actually—you and I and everyone in the country are the primary landing zone for over 5,000 advertising and marketing messages.

healthcare marketing statisticsOn any given day—every day, actually—you and I and everyone in the country are the primary landing zone for over 5,000 advertising and marketing messages. (There are many days when it seems like the number should be much higher.) But that’s the average—so says the Content Marketing Institute—and in our estimation, the online, social media and digital sources likely outnumber traditional media.

For hospital and healthcare marketing professionals, that’s a lot of clutter to bust-through with your message. Fortunately, the digital world is full of useful numbers to help guide your Internet marketing strategy, content creation, engagement planning and decision-making.

Here are a just a few of the stats that you may or may not know. By the numbers:

More Read

social media healthcare
FDA’s Dr. Katz Talks Social Media and Clinical Trials
5 Keys Ways to Improve Medication Adherence
Dreaming of Healthcare Collaboration
Making Health Addictive: Make It About Life
There’s an App for That: Using Mobile Technology to Improve Healthcare and Lower Costs

81: percent of US adults use the Internet [Pew Research]

87: percent of US adults own a cell phone; 45 percent own smartphones [Pew Research]

4.7 billion: number of Google searches daily [comScore]

1 billion: number of Facebook users [mashable]

39.88 million: number of US visitors to Twitter, about 12 million more than year before [Statista]

166.2 million: projected number of US users of all forms of social media in 2013 [Statista]

80: percent of Internet users (59% of US adults) seek online health information [iHealthBeat]

36: percent of health information searches are for themselves [iHealthBeat]

48: percent of health information searches are for someone else [iHealthBeat]

55: percent of Internet users search for medical treatment or procedure information [Pew Research]

47: percent of Internet users search for information about doctors or other health professionals [Pew Research]

38: percent of Internet users search for information about hospitals and other medical facilities [Pew Research]

41: percent of Americans are comfortable using websites to check health symptoms [Phillips]

25: percent of people trust online symptom checkers, mobile apps and home-based monitors as much as they trust their doctor [Phillips]

30-49: age range of people most likely to search online for health information

50-64: age range of people second most likely to search for health information

31: percent of cell phone owners (and 52% of smartphone owners), use their phone to look up health or medical information [Pew Research]

60: percent of US adults say they track their weight, diet, or exercise routine [Pew Research]

33: percent of US adults track health indicators or symptoms, like blood pressure, blood sugar, headaches, or sleep patterns [Pew Research]

12: percent of US adults track a health indicator on behalf of someone they care for [Pew Research]

94: percent of prospective patients said reputation is important in hospital selection [Google]

77: percent of patients used search prior to booking an appointment. [Google]

90: percent of adults age 18-24 trust medical information shared by others in their social media networks. [PwC Health Research Institute]

Keep in mind that stats like this are constantly changing, so stay current on your numbers.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

What is a Safety Net Provider? Interview with NAPH CEO Dr. Bruce Siegel

May 11, 2011

Healthcare IT: Will 2015 Be the Year of Data Breaches?

February 5, 2015

Industry Funded Medical Research and The Integrity of the Scientific Method: Have We Lost Our Way?

October 30, 2012

Box Challenges Developers to Build Apps for Patient Education

October 3, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?