When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
Business
217 views
Business
217 views

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

Jonathan Catley - July 26, 2016

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually…

5 Health Networks with Great Video Content
eHealth
307 views
eHealth
307 views

5 Health Networks with Great Video Content

Jonathan Catley - July 20, 2016

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of…

Get Your Healthcare Practice’s Website Mobile-Ready
Business
239 views
Business
239 views

Get Your Healthcare Practice’s Website Mobile-Ready

practicebuilders1 - July 19, 2016

With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re…

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization
eHealth
292 views
eHealth
292 views

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

Jonathan Catley - May 13, 2016

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In…

Mobile Health
217 views

Now Playing on the Digital Small Screen: Healthcare Marketing

Stewart Gandolf - May 10, 2016

I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least some of our readers will…

Business
270 views

How to Best Manage the Good Name of a Hospital

Joe Chierotti - May 8, 2016

In the medical field, a hospital is only as good as its reputation. In the past, hospital reputations and practices spread through word of mouth. Lets face…

Business
356 views

7 Things You Need to Know Before Rebranding Your Practice

TysonDowns - May 7, 2016

Before you get too far down that road, here are 7 things you should consider before rebranding your medical practice.  Before you get too far down that…

eHealth
203 views

Physician Reviews and the Essence of Consumer Healthcare Marketing

Stewart Gandolf - May 4, 2016

[Series Installment] Once upon a time—as all fanciful tales begin—us good common folk of the kingdom never thought to question the reputation or chivalry of noblemen or…

Business
302 views

2 Medical Entrepreneurs Taking Marketing by Storm

Dennis Hung - April 30, 2016

For decades, the medical market was a relatively steady place. Patients would visit their family doctors, with two or even three generations sometimes visiting the same physician…

Digital Analytics 101 for Healthcare Marketers: Facebook Ads
eHealth
422 views
eHealth
422 views

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

Jonathan Catley - April 29, 2016

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy.…