By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    email marketing in healthcare
    Harnessing the Power of Email Marketing in Healthcare
    October 26, 2023
    healthcare claims
    The Role of Communication in Resolving Complex Workers’ Compensation Claims in Healthcare Settings
    September 22, 2024
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    Wounds and Wisdom: What Motorcycle Accidents Teach Us About Health and Healing
    February 12, 2025
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Hospitals Need Content Management to Maximize Patient Experience
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Why Hospitals Need Content Management to Maximize Patient Experience
BusinessHospital Administration

Why Hospitals Need Content Management to Maximize Patient Experience

Stewart Gandolf
Last updated: May 25, 2013 7:09 am
Stewart Gandolf
Share
3 Min Read
hospital marketing
SHARE

hospital marketingMore than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages.

hospital marketingMore than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages.

It’s getting tougher all the time to constantly juggle the competing digital demands, messages and methods. And “constrained resources” can’t be allowed to chisel away at service quality or patient satisfaction.

Fortunately, hospital administrators and communications professionals have embraced content marketing as a cornerstone strategy that effectively reaches and motivates prospective patients, patients, family, friends, donors and the community.

More Read

Collaborating for Population Health Management Strategy
Two Sisters Captured For Medicare Fraud
Britain’s Patient-Safety Crisis Holds Lessons for All
Telehealth Today, Not Tomorrow
Lawmakers Finally Asking About Medicare Contractor Conflict of Interests

But one of the main challenges is to efficiently manage the countless moving parts, and evolve from elementary Website “publishing” to cost-effective “experience support”—support that:

  • closely integrates and manages,
  • effectively engages customers, and
  • accurately measures performance.

In short, hospital content management has grown dramatically, and many facilities now need to move to an enterprise level solution. If web content management (WCM) software isn’t in your immediate plans, it likely will be soon. For marketing-smart hospitals, the no-nonsense reasons include maximizing “digital customer experience,” patient satisfaction…and it makes good (cost effective) business sense.

You’ll find a good overview in the Forrester Research publication, Web Content Management For Digital Customer Experience. They used a 100-criteria evaluation for 10 of the most significant WCM providers—Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore.

This subject can quickly become a bit technical, but Forrester offers these key takeaways:

Plain Web publishing isn’t enough in the era of digital experience. In our words, a static site is a thing of the past. Providing good quality, timely and engaging content is the beginning. Management and marketing capabilities call for website and content analytics, multichannel delivery and personalized experiences.

Integration remains the cornerstone of (most) successful Web content management. Today’s customers—patients and other audience groups—desire connection, conversation and interaction. Successful engagement requires optimum use of various digital channels to acquire new patients, capture reader insight and deliver personalized content.

Adobe leads due to breadth of functionality, market momentum and resources. Adobe is one of many fine providers and products available…and they may, or may not, be an ideal fit for every situation. But Forrester makes the case that Adobe’s platform provides solid user tools to manage experiences across multiple channels and devices (including mobile).

As a brief disclosure, we have no vested interest in Adobe. Our objective here is to open the door to web content management software for hospitals that need to move up to the next level and maximize patient experience.

 
TAGGED:websites
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025

You Might also Like

health startup
BusinessFinance

Want to Land a Spot in That Startup Accelerator? Smart Tips from Health Startup Founders

November 16, 2013

Strategic Positioning for Healthcare Organizations

February 27, 2015

Why Pilot Programs are a Waste of Time and Money

March 14, 2011

MGMA 2011 Conference in Las Vegas

October 17, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?