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Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20

July 22, 2015 by Denise Silber

This was my second time attending the Doctors 2.0 and You conference in Paris. My first time was last year and I plan to attend every year from now on. Why? Short answer: The people I meet, the speakers and their presentations, information on the latest trends, and the early discussions about collaborative projects all start at the conference and then continue to mature after the conference.[read more]

One Food that is Killing You

July 21, 2015 by Gary Epler

Too much omega-6 is one food that scientists are now saying will cause increased mortality by causing inflammation throughout the body resulting in heart disease and stroke.[read more]

In These 10 States, Cost-of-Living and Cost-of-Care Are Dramatically Different

June 23, 2015 by Brad Wright

via Shutterstock

Brad Wright looks at the latest report that shows the cost of healthcare in 10 different American states. Interestingly, the cost-of-living did not affect the cot of healthcare. Here's how the capitals of the 10 states rank in order from most expensive to least expensive health care.[read more]

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The Bionic Man Makes History in Mind-Controlled Prosthetics

May 27, 2015 by Nishita Pereira-Gracias

A new generation of mind-controlled prosthetic technologies for amputees is changing the game. Long term goals are to find more ways for humans to be able to control dexterous robotic devices without any invasive surgeries or implants.[read more]

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BioPharma Beat: mHealth Apps - to Regulate or Not to Regulate

May 12, 2015 by David Davidovic
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We are witnessing exuberance about all things digital, especially in the health space. As healthcare apps for mobile devices continue to proliferate, soon to be in the thousands, there is a lingering question as to whether or not they will be regulated, by whom, and to what extent.[read more]

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

March 18, 2015 by Jonathan Catley

headlines and marketing

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines.[read more]

Blue Cross Blue Shield Provider Anthem Hacked

February 11, 2015 by Morgan Brown

Anthem Blue Cross

Anthem Inc., provider of Blue Cross and Blue Shield health insurance, revealed that hackers broke into a database housing records of 80 million Anthem customers and employees in, what the Wall Street Journal says could be the largest healthcare data breach in history.[read more]

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Sequencing the Insurance Genome

February 5, 2015 by Edgar Wilson

personalized medicine / shutterstock

The President's Precision Medicine Initiative makes a lot of promises. But with all of the focus on the tech and modernity of personalized care, the importance of the policy challenges seems to be missing—undermining the very significance any potential success the new initiative might have enjoyed.[read more]

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Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential

January 26, 2015 by Varsha Jain

nanotechnology / shutterstock

The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Here are a few highlights that give testament to the fact that nanotechnology can be the true enabler of highly efficient drug delivery systems.[read more]

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Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?

January 23, 2015 by Nishita Pereira-Gracias

cybersecurity / shutterstock

When the US Food and Drug Administrationin October 2014 released a nine-page document of guidelines on how to manage the risk of cybersecurity in medical devices, many believed that the step was too little too late. The danger of hacking into hospital equipment is a problem that needs to be tackled right at the prototype and design stage.[read more]

The Lessons of Stuart Scott

January 7, 2015 by Andrew Schorr

Stuart Scott

Stuart Scott died January 4 at just age 49, and he is survived by daughters Sidni, 15, and Taelor, 19, who were the lights of his life. In watching and reading more about Stuart, what comes through for me is the story of a unique man who did not let cancer stop him, not once, not twice, not three times from doing what he loved—sportscasting.[read more]

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The Interview: Some Lessons for Healthcare PR

December 29, 2014 by Paul Tunnah

I should be writing about my highlights for healthcare in 2014, but I’m not going to. Firstly, because it’s already being done by many others who can write far more eloquently on specific healthcare topics than I can, and secondly, because I’ve been fascinated by the whole saga surrounding Sony Pictures’ ‘The Interview’ in recent weeks.[read more]