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Biotech & Life Science Companies Target Emerging Markets in 2015

August 31, 2015 by Nicole Fisher

As competition between life science companies intensifies, traditional markets – especially those in the Unites States – are beginning to see secondary markets catch up. Suburbs are becoming more and more popular for companies as rents increase and specialized labor talent demand higher wages. Additionally, countries like Brazil, China...[read more]

Director of First Impressions and Other Great Job Titles

August 31, 2015 by Stewart Gandolf, MBA

Recently I was looking for a new school for one of my daughters. In that process, I phoned one of the prospective organizations—a modern school with a good reputation and a progressive-sounding name.The individual who answered the phone was immediately helpful; even on the phone her obviously winning personality and positive demeanor...[read more]

Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial

August 28, 2015 by Dan Stempel

The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general...[read more]

Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram

August 27, 2015 by Jeanne Pinder

This post appeared originally in MedPage Today, where I wrote it as part of our pricing transparency partnership with MedPage Today. Re-posted with permission. Summary: “I live in metro NY and received a bill for $2200 (approx) for a mammo/Ultrasound, of which approximately $767 was covered by insurance. I was balance billed $1...[read more]

Get the Most Out of Your Facility’s Services Page

August 27, 2015 by Michael Sherman

For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling.But for many companies – including those in healthcare – these pages have been collecting dust since...[read more]

Massachusetts hospitals are making money — I’m quoted

August 27, 2015 by David E Williams

The Massachusetts Center for Health Information and Analysis has released its 2014 profile of hospital financial performance. Profits are up moderately overall by various measurers, despite drops in inpatient stays, outpatient visits, and emergency department utilization. What’s going on?As I told the Boston Globe (State hospitals report...[read more]

The Value of a URAC Accredited IRO

August 27, 2015 by Danyell Jones

The Value of a URAC Accredited IRO – Independent Review OrganizationNot all Independent Review Organizations are created the same. Some look to go beyond the standard provision of reviews, and strive to achieve a quality designation in the Independent Review Industry – URAC Accreditation. In today’s post we will talk about why making...[read more]

The (Little) Things That Matter To Patients

August 25, 2015 by Anne Weiler
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Outcome measurement is top of mind for all of us in healthcare these days, and there’s been a lot of talk about whether measures drive the right behavior, with some examples of how patient satisfaction measures can create a “Disneyfication” of the healthcare system, which at its worst, results in animatronic nurses reciting scripts and patients demanding the amenities of a 5-star hotel.[read more]

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Tips for Dental Practices to Maximize Results from Internet Marketing

August 24, 2015 by Frankie Rendon

You went to dental school, not business school… but you ended up a small business owner. If you sometimes feel a little lost, you’re not alone. This is why most practices employ staff bookkeepers and office managers, so the guy in the mask with the aching back doesn’t have to deal with insurance companies, appointment setting, personnel...[read more]

Is Your Doctor a Spin Doctor?

August 24, 2015 by Michael Kirsch

We are in the Age of Spin as the presidential campaigns percolate along. So much fun to watch! It’s a performance in doublespeak, deflection and distraction that is so obvious, that even a person who knows no English can spot it.[read more]

Engaging Physicians and Others The Purely Old Fashioned Way

August 24, 2015 by Stewart Gandolf, MBA

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.[read more]

5 Books Worth Reading for Healthcare Marketing Professionals

August 21, 2015 by Jonathan Catley
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For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are the building blocks of a successful healthcare marketing strategy.[read more]