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5 Solutions to Hospital Productivity Woes

September 26, 2016 by Rick Deglado

The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the cost of healthcare – leading one to assume that productivity would trend accordingly. But...[read more]

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How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

Patient Experience: Why You Can’t Mandate Patient-Centeredness

September 19, 2016 by Stewart Gandolf, MBA

 I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed to do better in the area of safety.He demonstrated that we were riddled with unreliable processes, medical errors and unnecessary deaths and injuries. This...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was...[read more]

Marketing Automation, Oh My! Lessons from a Leading Health System

September 14, 2016 by Stewart Gandolf, MBA

Stewart Gandolf talks with Tanya Andreadis and Robin Ward about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from Leading Health Systems.[read more]

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4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting

September 13, 2016 by Joe McDonald

Like it or not, fee-for-service medicine is on the decline in the United States.This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of Medicare payments are now — a year ahead of schedule — being disbursed via pay-for-performance models. Providers wanting a slice of this pie will...[read more]

Resident Physicians Might Not Be Underpaid After All. Here’s Why

September 13, 2016 by Doximity Blog

Residency is hard. Really hard. In fact, I completely underestimated how hard it would be. My sweet wife loves to remind me that she didn’t think I’d be able to finish it for the first 2 years. And, honestly, I thought the same.Because it’s hard, it’s common for residents to complain about it together. We all did. We sat around the...[read more]

The Importance of Physician Engagement in Value-Based Initiatives

September 8, 2016 by Stewart Gandolf, MBA

In the medical field, where hospital CEOs are often businessmen and not doctors, physicians can get left behind during the implementation of key hospital programs.[read more]

IVR Best Practices for Medical Marketers

September 8, 2016 by Jonathan Catley

Optimizing your practice’s interactive voice response system (IVR) could be the deciding factor that determines whether marketing efforts are ultimately fruitful.[read more]

Examining Relationship Based Physician Recruitment

September 7, 2016 by Michael Jones

Physician recruitment involves several considerations, such as an evaluation of physician need across practice areas, sourcing and recruiting viable candidates, promoting the healthcare facility and community to top candidates, and ensuring a work style and culture fit. Further complicating the effort is the physician shortage, due to...[read more]

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