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6 Steps to Re-entering the Healthcare Workforce

August 18, 2016 by Michael Jones

When most people think of a modern family, they envision a couple where both people work for financial reasons. However, the steep costs of childcare, along with the emotional angst of leaving kids cared for by others, results in many people leaving the workforce for some period of time. Consider these statistics:Americans with kids...[read more]

Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

August 16, 2016 by Viatcheslav Wlassoff

While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to try and get the excess weight off, but still not reaching their health goals. Although there could be a combination of reasons as to why this is...[read more]

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How To Get a New Nursing Job Efficiently

August 15, 2016 by Phil Cohen

In the past, nurses had to look in the classifieds or even job to a physical hospitals/doctor’s offices to see if there were jobs available. While these tactics can still be effective, they are in no way efficient especially with the numerous job seeking websites available. The nursing community is a close one so joining a website geared towards those in nursing can do a multitude of things. First, these sites generally have job openings in a certain section that might not be posted on general job websites. Second, asking those who have switched jobs in nursing can be quite illuminating and their tips can be quite beneficial. Lastly these sites have numerous articles on all things nursing including getting jobs. Research jobs and do not be afraid to ask those in the community how they enjoy their field.[read more]

4 Physician Referral-Building Mistakes That Spoil Your Reputation

August 11, 2016 by Stewart Gandolf, MBA

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills, and professional experience. Your reputation is on the line.I have the good fortune to travel...[read more]

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Google's Upcoming Changes: How it Will Hurt the Growth of Private Practices

August 11, 2016 by Travis Schneider

Google has started rolling out a testing program to decrease that number again, from three local results to just two, replacing the third entry with a paid advertisement.[read more]

Better nursing working environment means better outcomes for surgery patients

August 9, 2016 by Michael Jones

While it sounds logical, a recent study published Jan. 20 in JAMA Surgery reported that hospitals with the better nursing departments had fewer patients die after a surgical complication.What makes a good hospital nursing environment? The two criteria used by the study included a magnet designation and one nurse for every hospital...[read more]

How Google’s Latest Adwords Updates Will Impact Medical Marketers

July 29, 2016 by Jonathan Catley

This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.Google’s flagship advertising platform, Adwords, has announced a number of major changes to the ways in which marketers create, pay for, and monitor the performance of their digital advertising campaigns. The...[read more]

6 Marketing Strategies to Get More Patients

July 29, 2016 by Tyson Downs

Getting new patients isn't always easy, but if you follow these 6 steps, you'll be well on your way to accomplishing your new patient goals.[read more]

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5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs

July 27, 2016 by Ryan Kh

5 Ways Health Providers Can Help Reduce Patient Stress Without DrugsWhether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of Americans experience white coat syndrome (a phenomenon in which blood pressure surges...[read more]

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

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Six Tips To Help You Provide Better Patient Care

July 22, 2016 by Anita Ginsburg

To ensure that you succeed as a health care professional, there are a number of ways to provide better patient care to meet each person's needs. By making simple changes with your interactions, you can excel in the industry and enhance the level of care that is provided to those who are suffering or want to improve their health.[read more]

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