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Physician Leadership – Improve Your Management Skills with These 7 Steps

December 27, 2016 by Michael Jones

Physicians are, in corporate parlance, the project managers of the healthcare world. They lead cross-functional teams that treat patients. However, many doctors struggle with how to manage others’ work.There are lessons from the business world that transfer to the medical field. Strong leadership focuses on establishing goals and...[read more]

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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

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Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot easier than getting cured.In some respects, it is wrong to talk about treatment programs as...[read more]

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

December 6, 2016 by Practice Builders

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of...[read more]

How Does Your Medical Organization Handle Negative Feedback?

November 14, 2016 by Jonathan Catley

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative review on your Facebook page. What do you do next?Your instinct may be to ignore or delete...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

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RN to MSN: 5 Reasons Nurses Should Pursue That Extra Degree

October 14, 2016 by Rehan Ijaz

Nurses are often the unsung heroes of healthcare. They work long hours, perform tasks most people would cringe at, and often do it all with an abundance of care and compassion. Doctors may be the ones who make the decisions but it’s the nurses who follow through with those directions and have more direct contact with patients.A...[read more]

6 Tips for Healthcare Recruiting Success

October 13, 2016 by Michael Jones

Recruiting is a specialized task that helps to build the foundation of an organization. Finding the right people who are not only committed but also qualified can be daunting at times. In recruiting, we all come across roadblocks that make finding the right candidates hard, even with sourcing and referral programs. There are methods that...[read more]

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5 Solutions to Hospital Productivity Woes

September 26, 2016 by Rick Deglado

The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the cost of healthcare – leading one to assume that productivity would trend accordingly. But...[read more]

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How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

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