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How Google’s Latest Adwords Updates Will Impact Medical Marketers

July 29, 2016 by Jonathan Catley

This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.Google’s flagship advertising platform, Adwords, has announced a number of major changes to the ways in which marketers create, pay for, and monitor the performance of their digital advertising campaigns. The...[read more]

6 Marketing Strategies to Get More Patients

July 29, 2016 by Tyson Downs

Getting new patients isn't always easy, but if you follow these 6 steps, you'll be well on your way to accomplishing your new patient goals.[read more]

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5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs

July 27, 2016 by Ryan Kh

5 Ways Health Providers Can Help Reduce Patient Stress Without DrugsWhether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of Americans experience white coat syndrome (a phenomenon in which blood pressure surges...[read more]

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

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Six Tips To Help You Provide Better Patient Care

July 22, 2016 by Anita Ginsburg

To ensure that you succeed as a health care professional, there are a number of ways to provide better patient care to meet each person's needs. By making simple changes with your interactions, you can excel in the industry and enhance the level of care that is provided to those who are suffering or want to improve their health.[read more]

Mid-Year Update: 4 Major Payer Trends

July 19, 2016 by Moira O'Connell

Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. From data security to value based payments, it has been a big year for healthcare. Here 4 of the biggest trends payers can expect to hit in Q4 and continue into 2017.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

9 Study Tips for the Medical College Admissions Test

July 15, 2016 by Ryan Kh

Congratulations on your decision to enter into med school! You’ve come a long way and are now one step closer to achieving your dreams of becoming a medical professional. Before you can get into your medical school of choice, you’ll need to take the Medical College Admissions Test (MCAT), which can be pretty daunting if you’re not...[read more]

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Challenging the Status Quo of Addiction Treatment

July 13, 2016 by Howard Wetsman

Dr. William Osler, author of “The Principles and Practice of Medicine,” is quoted as saying, “It is much more important to know what sort of a patient has a disease than to know what kind of a disease a patient has.” Most of the healthcare industry still feels that way, as evidenced by a significant shift toward maximizing and ...[read more]

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3 Universal Factors Hospital Administrations Need to Keep Nurses Satisfied

July 12, 2016 by Dennis Hung

Every hospital administration should always aim to maintain its nurses. There is a shortage of nurses and losing one will take more resources to get another.[read more]

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How A Doctor's Perception of Patients Can Impact Patient Satisfaction

July 11, 2016 by Travis Schneider

Some doctors only focus on a patient's physical health, but physicians need to pay attention to more than the physical needs of a patient. Providing care to patients is not just about why they are visiting the care center; it also deals with nurturing the patient as well. This is especially important because patient satisfaction is playing a bigger role in the medical industry.[read more]

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