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Business

The Hidden Dangers of Working as a Health Care Professional

May 5, 2016 by Jennifer Landis

Medical personnel face all sorts of occupational hazards that tend to fall under the radar, often hiding from the professionals themselves. Especially if you practice in the health care industry or aspire to a career in the field, it is imperative to acknowledge these dangers so you can strive to avoid them.[read more]

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

May 5, 2016 by Dan Stempel

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.[read more]

10 Conversion Boosters for Physician Websites

May 4, 2016 by Michael Nicolosi

For physicians, even the most effective digital ad campaign won’t do much good if it’s funneling patients to a sub par website.[read more]

Planning an Enterprise Archive (VNA) to Accommodate Collaboration in Precision Medicine

May 4, 2016 by Erica Carnevale

The National Institutes of Health (NIH) defines precision medicine as an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment and lifestyle for each person.[read more]

Essential Features of Today’s Hospital Websites

May 4, 2016 by Tracy Knight

Today there is no other digital marketing tool that can contribute more to your marketing results than a great website.[read more]

Staying Healthy in Philadelphia's Hospitals

May 3, 2016 by Steven Wigrizer

Grey’s Anatomy. ER. Scrubs. General Hospital. St. Elsewhere. Chicago Hope. Just a few of the many television shows revolving around hospitals that have captured America’s imagination. While some of the portrayals of these medical institutions were accurate, many were fantastical representations of healthcare. Real-life hospitals are a fluctuating atmosphere of good and bad patient care, which often varies based on how well the staff works together.[read more]

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2 Medical Entrepreneurs Taking Marketing by Storm

April 30, 2016 by Dennis Hung

"The healthcare market is changing, and it will continue to change. If a new company is unable to keep a close eye on the trajectory of market trends and fit their marketing to their audience, that company will not be around for long."[read more]

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How to Open a New Urgent Care Center

April 28, 2016 by Jack Roberts

According to the American Academy of Urgent Care Medicine (AACUM), the number of urgent care centers in this country has increased 14 percent to 9,300 centers since 2008.[read more]

The Link Between Patient Satisfaction and Long-Lasting Relationships

April 28, 2016 by Practice Builders

The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

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HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?

April 26, 2016 by Jenna Cyprus

In 2015, we witnessed the highest level of HIPAA compliance breaches yet, and 2016 isn’t expected to be much better. Even if you’re a small practice, you’re not immune to security breaches, and you’re probably making more mistakes than you realize. It’s essential that medical professionals make it a priority to protect themselves and their practices from such mistakes.[read more]