By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The 3 Secrets to Making Your Blog Stand Out
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > The 3 Secrets to Making Your Blog Stand Out
Business

The 3 Secrets to Making Your Blog Stand Out

waxcom
Last updated: April 4, 2015 8:00 am
waxcom
Share
3 Min Read
SHARE

According to a Pew Research study, 72 percent of adult Internet users look for health information online, making medical-related inquiries among the most popular searches on the web.

According to a Pew Research study, 72 percent of adult Internet users look for health information online, making medical-related inquiries among the most popular searches on the web.

Tips to make your healthcare blog stand outWith that being said, there is a lot of medical-related content out in the digital world, especially in blogs.  So how can a reputable healthcare facility get their blog to stand out? How can you show your authority? How can you get in front of your target audience?

Here are a few tips and answers:

More Read

Cancer Genomics Hub
Wound healing and Surgical Closure
Angel Investing Groups Show Love of Healthcare
The Art of Engagement: A Review
New School Marketing Shifts That Boost Service Line Profitability [Part Two]
Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram
  • Be Unique. Instead of being like everyone else that writes a lot of text in their blog posts, focus more on visuals.  Videos and photos are great ways to grab a reader’s attention. A patient testimonial video or photo gallery is much more effective than simple copy. A picture – or video – really is worth a thousand words.
  • Solve Problems. Instead of explaining a medical condition, try to offer solutions. For example, write about the precautions one can take to avoid Ebola instead of just describing it. These types of posts are more useful and more likely to be shared, thereby expanding your message’s reach.
  • Optimize. Yes, you want to provide content that will resonate with human beings – but you also have to write for search engines.  Always write a compelling headline that includes a targeted keyword. Also, make sure you have the right meta tags and descriptions as well as properly named images; Google has no idea what IMG_3024 stands for. If you give your photo a name, it is likelier to show up in image searches.

Take pride in your blog, and you’ll see some great results! If you take the time to do blogging right, it can have a lot of revenue potential for you and your facility.  For additional tips on how to promote your blog, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

TAGGED:Blogging
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Global healthcare market
BusinessDiagnosticseHealthFinanceGlobal HealthcareHealth ReformHospital AdministrationMedical DevicesMedical InnovationsMedical RecordsPolicy & LawPublic HealthTechnology

Staying Competitive – Financing Medical Equipment and Technology in the Global Healthcare Market

May 20, 2014

Population Health Management [INFOGRAPHIC]

November 16, 2013

AthenaHealth Makes a Move, Buys Epocrates

January 15, 2013
5 Elements of an Effective HIPAA Audit Program
BusinessPolicy & Law

Preparing for a HIPAA Audit and Avoiding Disaster [INFOGRAPHIC]

October 29, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?