By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do Electronic Health Records Reduce Malpractice Claims?
    February 2, 2013
    A Humble Opinion: Book Review
    May 3, 2015
    medicaid
    Paul Krugman: Stop Being an Embarrassment to the Profession
    March 7, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Biggest Reasons to Rethink Everything About Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > 4 Biggest Reasons to Rethink Everything About Healthcare Marketing
Social Media

4 Biggest Reasons to Rethink Everything About Healthcare Marketing

Lonnie Hirsch
Lonnie Hirsch
Share
4 Min Read
SHARE

Where were you and what were you doing five years ago? Four years ago?

Where were you and what were you doing five years ago? Four years ago?

More Read

A Message To Our Bloggers
Social Media: The Good, The Bad & The Ugly
How a Common Diagnosis Makes the Miles Disappear
6 Unique & Inspiring Ways To Use Pinterest In the Field of Healthcare
Small Practice Medical Website Mistakes and How to Avoid Them

As recently as 36 months ago, many doctors and hospitals were working from a “traditional” marketing playbook. And for the time, by intent or oversight, it seemed that it was “good enough” for marketing, advertising and public relations to reside on a secondary (sometimes tertiary) agenda of business priorities.

That was then. This is now.

Take a quiet moment to consider the near-constant dynamics of healthcare and the upheaval in the nation’s healthcare delivery system. The former, “adequate-is-OK” attitude about business and marketing was faulty in the first place, and what’s required now—today—is nothing short of a total reassessment.

Here are four big reasons why it’s time to rethink everything you think you know about healthcare marketing:

  • Healthcare delivery in 2014 is nothing like it was in 2010. The ramp-up and launch of the Affordable Care Act has impacted the entire medical delivery continuum from patient to provider to payor. Many doctors are now hospital employees, while other providers and professionals have formed new groups, or in some instances simply retired. No matter how you once defined the competitive landscape, the deck has been shuffled. And, like it or not, virtually every “constant” you’ve known in the past has been, or will be, disrupted.
  • Physician-centered healthcare is out. Patient-centered healthcare is in. Today’s patient is, more than ever before, an informed, empowered and value-conscious consumer. The degree of enlightenment and patient assertiveness varies by individual and circumstances, but the trend is clear and continuing. Pay-for-Performance is linked to more than clinical outcomes. Patient Experience and Patient Satisfaction—rarely spoken terms in the old vocabulary—are among the key financial incentives for hospitals, physician practices and other providers.
  • Patients and consumers live in an Internet-pervasive (and persuasive) world. The Internet, including ubiquitous access, high-speed/broadband service, nearly universal WiFi connectivity, mobile (smartphones and tablets), are all mainstream in American society. What’s more, the Internet is, for many, if not most Americans, the primary source of healthcare information, education…and consumer/patient empowerment. Although the quality and accuracy of online medical references can be questionable, consumer access and use is undeniable.
  • Conversely, hospitals and medical practices have been sluggish in Internet adoption. As individuals, doctors and hospital executives are frequent and sophisticated users of digital technology and online resources. But medical practices, hospitals and institutions, are seriously behind the general public in the adoption and use of online and digital technology.

Healthcare providers have not kept pace with the public (or other service industries) in the effective use of Internet marketing and advertising, patient-provider communications, appointment scheduling, billing, health records, and the sophisticated use of websites, blogs and social media tools.

Rethinking everything you think you know about healthcare marketing means challenging all previous assumptions and former definitions. Our second article on this topic helps plan strategies and tactics that capture opportunity in healthcare marketing.

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

doctorcomputer.jpg
Marketing

7 Email Marketing Ideas For Healthcare Communication

February 18, 2019
Smartphone Health Care
eHealthHome HealthMobile HealthRemote DiagnosticsSocial MediaTechnology

Online Health by the Numbers

September 5, 2013

Driving Your Healthcare Marketing Further in 2016

March 3, 2016

Involving Pharma in Social Media: Chat 122 Summary

April 10, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?