By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Key Components Your Hospital Marketing Plan Could be Missing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 4 Key Components Your Hospital Marketing Plan Could be Missing
Business

4 Key Components Your Hospital Marketing Plan Could be Missing

Jonathan Catley
Last updated: June 8, 2014 8:00 am
Jonathan Catley
Share
4 Min Read
hospital marketing plan
SHARE

hospital marketing planWho knows what lies down the road for hospital marketing? The convergence of factors such as the Affordable Care Act, the connected society, empowered patients, and many other dynamics could lead to radical changes in the ways that hospitals operate and market themselves. Increased competition for patients may lead to some very difficult choices.

hospital marketing planWho knows what lies down the road for hospital marketing? The convergence of factors such as the Affordable Care Act, the connected society, empowered patients, and many other dynamics could lead to radical changes in the ways that hospitals operate and market themselves. Increased competition for patients may lead to some very difficult choices. The hospitals that come out ahead will be those which have laid a solid foundation for a strategic marketing plan.

The worst time to analyze a marketing plan is when things are not going well. Hospital marketers need to take time when times are good to assess their marketing plans, so they can make changes and improvements before problems hit. Here are some key components your hospital marketing plan could be missing:

  1. Search Engine Optimization (SEO) strategy: Every segment of the population is now using the Internet to gather information on potential health care options. Hospitals that are not online are missing out on the opportunity to connect with, and engage, these potential patients. The fastest way to initiate patient interest is through high search engine rankings. These are achieved through consistent SEO strategies and dynamic website content.
  2. E-mail communications plan: An increasing number of physicians are turning to digital tools to increase their productivity. Secure email messaging can be used to reduce patient visit time and answer basic medical questions. Targeted emails can be a remarkably effective way of sending health reminders, providing education on health issues, and maintaining patient contact.
  3. A well-curated Facebook page: The Mayo Clinic has a Center for Social Media which exists to “improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.” The Mayo Clinic believes so strongly in social media that it has over 60,000 followers on Twitter and 20,000 connections on Facebook.
  4. Health apps: Apple just generated a lot of publicity at its developers’ conference with the introduction of a health-monitoring app for iOS 8, “Health.” It logs user health statistics and then aggregates information into categories such as Diagnostics, Fitness, Lab Results, Medications, Nutrition, Sleep, and Vitals. Apple also introduced a HealthKit tool for developers, which can be incorporated into health and fitness apps to allow them to access the health data stored within the Health app. Users will be able to choose exactly what information is shared and can, potentially, choose to share data from a health-related app with a doctor.

Marketers might have to think “outside the box” to develop hospital marketing plans that can keep up with the rapid pace of change in the way patients expect to communicate with the medical community. They must research and participate in what works effectively now, but will also need to be aware of what is coming down the road in digital marketing options so they can be prepared to take advantage of them before their competition does.

More Read

PCP visits too short
Why Do I Only Get 10 Minutes with My Doctor?
Palliative Care Teams – A Big Improvement in Quality of Life
Want Your ACO To Succeed? …Focus On Improving Doctor/Patient Communication
Are You Engaged Yet?
Peter Diamond for Chief Economic Adviser
TAGGED:hospital marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Pill Bottle Warnings Go Unnoticed

September 11, 2012

Smart Phone Attachment Takes Quick Eye Exam

December 18, 2011
Dx Cost and patient Centeredness
BusinessDiagnosticsFinanceHospital AdministrationPublic Health

Patient-Centered Physicians Have Lower Diagnostic Testing Costs

April 25, 2014
healthcare costs
BusinessFinanceHospital AdministrationNews

Time’s Brill Persuasive but “Bitter Pill” Misdiagnoses Health Care Ills

February 28, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?