Carousel: Your New Weapon in Facebook Marketing
While many healthcare facilities are starting to jump on the social media…
Checking In? Why Hospitals Are Offering Services Like Hotels
You can't spell "hospitality" without "hospital." Many hospitals are taking this…
4 Key Components Your Hospital Marketing Plan Could be Missing
Who knows what lies down the road for hospital marketing? The convergence…
5 Questions to Ask About Your Hospital Marketing Plan
As hospital marketing transforms itself to adapt to the quickly changing face…
Creating a Realistic Hospital Marketing Plan
With the Affordable Care Act (ACA) offering more healthcare options to patients…
Hospital Ad-Wars: Who Wins When Titans Clash?
This is a story about competing hospital systems where the legal wrangling…
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup.…
3 Hospital Marketing Mistakes You Should Never Make
We all make mistakes. But sometimes it’s better to learn from someone…
Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers
Editor’s Note: This article first appeared in the March/April issue of Spectrum,…