You can’t spell “hospitality” without “hospital.” Many hospitals are taking this to heart and offering services that very closely resemble that…
Who knows what lies down the road for hospital marketing? The convergence of factors such as the Affordable Care Act, the connected…
As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of…
Creating a Realistic Hospital Marketing Plan
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With the Affordable Care Act (ACA) offering more healthcare options to patients across the country, hospitals may find themselves having to compete…
This is a story about competing hospital systems where the legal wrangling spilled into contentious advertising. This is a story about competing…
Surprisingly few US hospitals have a YouTube Channel in their marketing lineup. Still fewer have the right content. Jumping on this opportunity…
We all make mistakes. But sometimes it’s better to learn from someone else’s mistake rather than your own. These hospital marketers made…
Editor’s Note: This article first appeared in the March/April issue of Spectrum, a newsletter of the Society for Healthcare Strategy & Market…
Becker’s Hospital Review recently published its Top 10 list of the challenges and opportunities facing hospitals in 2014. Becker’s Hospital Review recently published its…