By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tooth Decay Marielaina Perrone DDS
    Is Your Child’s Education Affected By Tooth Decay?
    December 13, 2012
    Image
    Millions of Americans Could Lose ACA Subsidies
    July 21, 2014
    Image
    IVF: The Three Biggest Myths
    March 22, 2013
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Items Every Physician’s Website Should Have to Attract New Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 5 Items Every Physician’s Website Should Have to Attract New Patients
BusinesseHealth

5 Items Every Physician’s Website Should Have to Attract New Patients

Mike Woo-Ming MD MPH
Last updated: February 13, 2013 8:37 am
Mike Woo-Ming MD MPH
Share
5 Min Read
SHARE

It has been estimated that over 50 percent of people start their physician search online. And when it comes to health-related information, it is estimated that around 75 percent of adults look to online searches to find the information. What that means for physicians everywhere is that they not only need to have an online presence, but they need to make it count, too!

 

It has been estimated that over 50 percent of people start their physician search online. And when it comes to health-related information, it is estimated that around 75 percent of adults look to online searches to find the information. What that means for physicians everywhere is that they not only need to have an online presence, but they need to make it count, too!

 

More Read

Image
Mobile Health Around the Globe: Alliance Health Social Network
How EHRs Can Help You to Save Time, Cost and More
Hooray for High-Priced Hepatitis Treatment Sovaldi
Direct Pay and Concierge Medical Practice
Online Health by the Numbers

Having a Website is going to be one of the most effective ways for a physician to attract new patients. But just throwing up a few pages haphazardly on the Internet will not do the trick. There needs to be more thought and effort put into that Website in order to convert those who land on it to new patients.

 

Here are 5 things every physician’s Website should have to attract new patients:

 

  1. Friendly credentials. Anyone considering your services will want to know what you specialize in, how you are qualified, and what sets you apart from your competitors. So let them know. But do so in a friendly manner, rather a straight forward clinical approach. Write up friendly information that lets them know you are a caring, yet qualified, professional who is happy to have them set up an appointment.

  2. Simple contact info. Oddly enough, some Websites make it difficult for the person to contact the physician’s office. Whether intentional or not, it can be a turnoff to someone who wants to ensure that they will receive attentive care. Be sure to have your contact information easy to find on the Website. Also, if you have an online contact form, make sure that someone actually checks those messages and replies promptly. You’d be surprised how many people have an online contact form, yet never respond when someone uses it.

  3. Frequently asked questions. The more information you can provide to the potential new patients, the better. There are some questions that everyone has, such as what insurance you take or don’t take. Make a list of your frequently asked questions and add them, and the answers, to your Website on their own page. That way people feel they are getting the full scoop right from the start. By the time they pick up the phone it should be to make the appointment, rather than just ask questions.

  4. Video or a picture. Everyone wants to see who the physician is, which is understandable. Even better yet is if you can hear the person speak, so you can gauge their friendliness. You can either have a picture of the physician, and entire office staff, on the Website, or create a video. The video will give you an opportunity to introduce yourself and welcome new patients.

  5. A way to keep in contact. Perhaps someone found your Website that isn’t ready to make an appointment, or who just had an appointment with someone but would like to switch doctors for the next one. You want to keep in contact with that person, as well as all your current patients. Use a method of keeping in contact with people, such as Facebook, Twitter, or by having a monthly email newsletter that they can sign up for. This way you stay on their radar and may get the call the next time they are ready to make an appointment.

 

Just having a Website is a start, but it’s not enough if you want to attract new patients, as well as keep your current ones happy. You need to have an effective Website, which is one that meets the needs and answers the questions of those who are looking for a new physician to make an appointment with. Keep the above tips in mind, make some changes, and your Website should become more successful at turning people who land on it into patients!

TAGGED:physician website
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

Tips for Your Medical Licensure Application

February 3, 2014
WomanOnLaptop.jpg
BusinesseHealthSocial Media

For Medical Websites, User Experience Can Matter Even More than Patient Trust

May 19, 2016

Medicare Now Provides Coverage for Obesity Treatment and Prevention

December 3, 2011

Asthma Medical Home at Boston Children’s Hospital Wins Innovation Challenge

November 14, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?