By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The PCMH and Home Care Data: An Interview with Melissa McCormack
    December 19, 2013
    IT Strategy for Health Plans: Interview with ikaSystems CEO Joe Marabito
    August 11, 2014
    A New Kind of Stress Test
    May 26, 2015
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 (More) Ways to Wake Up Your Underachieving Website
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 5 (More) Ways to Wake Up Your Underachieving Website
BusinesseHealth

5 (More) Ways to Wake Up Your Underachieving Website

Lonnie Hirsch
Lonnie Hirsch
Share
5 Min Read
partner and prosper
SHARE

partner and prosper[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.”

partner and prosper[Continuing series installment.] A unproductive (or outright lazy) employee wouldn’t last long in a well-managed medical practice. And, considering the investment that most doctors have sunk in their website, it’s frustrating to discover a doctor’s website that is “present,” but clearly “under-performing.”

Some weak sites are outdated or seriously ill, and those guys are prime candidates to be “fired” in favor of a fresh and productive re-boot. Still other sites have genuine potential to fulfill their assignment of producing new business, but skilled technical skills are required to perform major surgery.

Before you resort to the more extreme measures, it’s helpful to know that many well-intended websites suffer largely from neglect. Sadly, the intended (and expected) performance and productivity falls short without proper care and feeding.

More Read

Tell Us YOUR Story – Patient Centered Care
New Medical Technologies at Startups
Deleted
Why Hospitals Need Content Management to Maximize Patient Experience
Statistics on Medicare Re-Hospitalizations and Readmissions Penalties

In addition to our previous posts in this series (listed below), here are a few more ways your can wake-up your website and improve its productivity:

EXPRESS YOUR EXPERTISE: Search engine algorithms—Google, Bing, Yahoo—are increasingly weighted to recognize “quality” information and to reward authoritative content with a higher position among search results. Physicians who consistently post fresh, informative and interesting content—attributed to professional expertise—are likely to benefit the reader, enhance their own reputation, and improve search results.

YOU PROBABLY HAVE A BLOG IN YOU: Physicians are experts in their profession (per above), and they invariably are a source for patient-helpful material. Regular updates to a practice website and/or blog pages efficiently communicates with scores of patients, prospective patients and caregivers. Of course, the one-to-many format is quite different than a one-to-one in-office consult, but nonetheless the same kind of authoritative information benefits people…and also promotes the practice.

AMPLIFY AND MULTIPLY: Most online material created for your website can often transfer to other formats. A blog post, for example, might become an informational video posted on your YouTube channel as well as linked to social media. It’s efficient use of time, and well-considered uses, with proper linking, can enhance the search engine “visibility” of the website.

THINK LOCAL: Like retail customers, prospective patients search, shop and buy in their local area. Allowing for a few rare exceptions, convenience and proximity are primary considerations. Therefore, the local online directory listings are important to capture and maintain.

Do your own search for your profession AND community name. Use several different search engines and different search terms, such as “Meadowbrook Cardiologists,” “Heart Specialists near Meadowbrook” and other variations. Update your listings in Yelp, Google Plus, Yellow Pages, and other directories you find. Include the names of your city and neighborhood in our website text.

GET GOOD TECHNICAL HELP: Websites do not thrive on neglect. The reality is, if your website is asleep on the job, it may be completely out of date, in need of a major tune-up, or want for regular updates and refreshment. While some fixes and adjustments are relatively easy, the unseen technical mechanics of website health often require an experienced pro who knows how to optimize titles and tags, image descriptions, page loading time and dozens of other details. If you think your website is underperforming, don’t hesitate to get a professional check-up.

For more on this topic, see the previous posts in this continuing educational series, including:

  • Are You Ready For a Complete Website Overhaul? (We Were)
  • Search Engine Optimization Strategies for Doctors Tired of Being the “Invisible Man” (or Woman) Online
  • 10 (Relatively) Easy SEO Tips for Better Healthcare Marketing
  • Panda and Penguin Are Out to Kill Your Website

Lonnie Hirsch

 

Author information

Lonnie Hirsch
Lonnie Hirsch
Director, Hospital Division at Healthcare Success Strategies
Lonnie has consulted for over 2,000 health care clients during his 20-year career, and co-founded Healthcare Success Strategies with Stewart Gandolf. He writes for many healthcare publications, and also has spoken at hundreds of venues nationally. Today, Lonnie leads our hospital division.
TwitterGoogle+LinkedIn
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

Business

Retail Clinics Are Taking Off

September 15, 2012

More on Clinical Decison Support and EMRs

March 6, 2012
eHealthTechnology

Here’s How To Use Your Mobile Apps In A Healthy Way

June 7, 2019
eHealthMedical Records

Why Cybersecurity Should Be Healthcare’s Number One Priority

April 3, 2018
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?