By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    6 Essential Strategies for Improving Your Medical Practice
    January 25, 2023
    Staying Positive While Living with Mesothelioma
    January 24, 2023
    The Many Health Benefits of Being Outdoors
    January 17, 2023
    How to Assess a Safe Placement of a Nasogastric or Nasoenteric Tube and Its Complications
    January 19, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How to Help Teens with Depression
    April 3, 2018
    anthem logo
    Blue Cross Blue Shield Provider Anthem Hacked
    February 11, 2015
    Minimizing Nursing Injuries: A Policy-Based Approach
    Minimizing Nursing Injuries: A Policy-Based Approach
    April 14, 2019
    Latest News
    Simplifying the Genetic Testing Process: How At-Home Kits are Changing the Game
    January 25, 2023
    9 Hospitals That Have Introduced Green Initiatives
    January 25, 2023
    Why a Health Retreat Can Be the Best Medicine
    January 12, 2023
    Best Money-Saving Tips for Health Managers
    January 12, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 7 Things You Should Not Do When Creating Your Health Website
Share
Sign In
Notification Show More
Latest News
ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology
digital dental x-ray
How Does A Digital Dental X-Ray Work?
Dental health
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 7 Things You Should Not Do When Creating Your Health Website
BusinesseHealthMarketing

7 Things You Should Not Do When Creating Your Health Website

Lauren Adley
Last updated: 2020/09/28 at 8:36 PM
Lauren Adley
Share
7 Min Read
SHARE

 

Contents
Don?t Target a General AudienceDon?t Avoid E-mail MarketingDon?t Write ?Average? ContentDon?t Focus on Transactions, Focus on BrandingDon?t Neglect SEODon?t Make It Hard for Your TrafficDon?t Forget About CTAsTakeaways

Creating a health website is no piece of cake. Since you?re getting into the most competitive industry, you should do your homework well before setting the foundations of your business and marketing strategy.

The first thing you have to understand is that health-related problems and needs are very serious, sensible, and often dangerous matters. A health website that misleads patients and random website viewers can create massive harmful effects.

Other than the life-and-death situation, before you start a health site, you have to ensure that you?re not going to waste your resources in vain. The best way to do that is to educate yourself, just like you?re doing now.

More Read

should nurse practitioner forms an LLC

Should Nurse Practitioners Form an LLC?

Maximizing Outcomes Through Effective Patient Engagement Strategies
Robotic Technologies Can Improve Hospital Working Conditions
How to Attract More Clients to your Wellness Business
How to Maintain a Successful YouTube Channel as a Healthcare Organization: Advantages of Video Marketing for your Medical Practice

In today?s post, I?m sharing several tips and tricks that should serve as lessons for your future attempts. If you follow my advice closely, you?ll significantly improve your health site?s odds of becoming remarkable and successful.

Ready. Set. Go.

Don?t Target a General Audience

Who do you want to help, and how are you going to do that?

These are the first questions you should ask yourself before creating any strategy or plan. Targeting an audience means to communicate messages and offer value to a specific segment of people. The key here is to go specific. Instead of targeting general audiences (people who want to lose weight), try to be very concise and specific (young females who want to lose weight in 1 month).

Don?t Avoid E-mail Marketing

E-mail marketing is your best weapon when it comes to developing real relationships with your clients or patients. Every time new people visit your health blog, they?ll eventually end up leaving it. Many won?t come back unless you make that happen yourself.

You should create an email list and collect ?leads? with an email form. This email form should be present on your homepage, and should often offer your traffic something of value. For example, you can tempt your random visitors to join your email list by offering exclusive discounts, exclusive information, or various opportunities such as free e-books and so on.

Don?t Write ?Average? Content

In the health industry, everything has been already said. Being original is almost impossible, but being unique is totally achievable.

Writing ?average? content means repeating what?s already been said in a very monotonous way. You can write something that?s been said 100 times, but if you add a bit of personality, some twists, some great examples, your content will look amazing and unique!

Check out the skyscraper technique to see how to step out of the ?average/mediocre? content zone.

Don?t Focus on Transactions, Focus on Branding

As a health website, you want people to remember your name and come again for more. My best advice is to keep the advertising and selling to the minimum while trying your best to focus on branding.

Your site?s content should be focused on informational, educational, inspirational, and motivational content rather than on promotional one.

Ideally, the people who arrive at your health site shouldn?t have too much to think. They should be immediately absorbed by the elements that you?ve set into motion (the opt-in form, an interesting article, a video, etc.)

When your patients feel that you?re trying to do good out of passion and altruism and not for getting personally rich, your brand?s awareness, reputation, and loyalty will increase.

Don?t Neglect SEO

When people have health problems and issues, they don?t go on social media channels to seek for the answers. They rarely call the doctor or ask around a friend.

When it comes to low-threat to medium-threat issues, most people prefer to search for answers on Google. That?s where you come in ? all ready to satisfy the needs and problems of your target audience.

For that reason, developing an SEO strategy is extremely recommended, especially if you?re just starting out.

Don?t Make It Hard for Your Traffic

When a prospective client or patient enters your website, they shouldn?t encounter any issues in understanding your content and messages. They shouldn?t have problems reaching any page of your website, especially if they are on a mobile phone.

Everything needs to be optimized properly, in such a way that their web experience will go smoothly. If your site loads extremely slow (for example), people are simply going to search for a faster-loading one. If you have a lot of 404 Errors, people will eventually decide not to waste their time clicking on bad links.

Don?t Forget About CTAs

If you want people to follow the course of your sales funnel, you need to guide in the right direction very frequently.

To help them understand your intentions and the ideal path you have established for them, tell them where to go and what to do. Here are three examples of CTAs:

  • ?If you?re encountering the same problems, make sure you share those experiences in the comments section below?.
  • ?Like & Share this video if you want more to come?
  • ?Go to this website and check out X topic?

Takeaways

As I?ve already mentioned, the health industry is a special niche. The huge competition forces every single entrepreneur to step up his game and climb up the ladder.

By following today?s listed strategies, you?re not only improving the quality of the UX (user experience) and the engagement of your audience, but you?ll be also giving yourself great odds of getting noticed and rewarded by Google and the rest of the search engines.

TAGGED: digital marketing, health website, health website marketing, marketing website, online marketing

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Lauren Adley June 19, 2019
Share this Article
Facebook Twitter Copy Link Print
Share
By Lauren Adley
Lauren Adley is a writing expert and editor at online assignment help, best essay writing service , and Australian Writings . She is dedicated to her family, work and friends. Also, she was working as a writer at bestessays review , dissertation writing services reviews , topeduservices.com and Rush My Essay for a long time. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.
Previous Article Inpatient vs. Outpatient Drug Recovery — Which One Works?
Next Article Anxious? Try These Healthcare Gadgets That Relieve Anxiety

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

ABA therapist
Everything You Need to Know About Applied Behavior Analysis
Health January 26, 2023
Small Lifestyle Changes That Can Have A Big Impact On Your Well-Being
lifestyle Wellness January 26, 2023
The Future Of Medicine: How Immunotherapy Is Saving Lives
The Future Of Medicine: How Immunotherapy Is Saving Lives
Technology January 26, 2023
medical practice and technology advancement
6 Essential Strategies for Improving Your Medical Practice
Technology January 25, 2023

You Might also Like

green hospitals
Hospital Administration

9 Hospitals That Have Introduced Green Initiatives

January 20, 2023
saving money in healthcare
BusinessGlobal HealthcareHospital Administration

Best Money-Saving Tips for Health Managers

January 12, 2023
HR staff must deal with divisive views in healthcare
BusinessGlobal HealthcareHospital AdministrationPolicy & Law

HR Must Navigate Polarizing Views in Healthcare Workplaces

January 4, 2023
cybersecurity options for hospitals
BusinessHospital Administration

Should Hospitals Use SASE or Traditional Network Security?

January 4, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?