By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: To Attract Patients, Help Patients Embrace The Future
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > To Attract Patients, Help Patients Embrace The Future
Business

To Attract Patients, Help Patients Embrace The Future

JohnLuginbill
JohnLuginbill
Share
3 Min Read
SHARE

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures.

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.

In a New York Times editorial, Frank Moss, the former head of MIT’s Media lab and author of “The Sorcerers and Their Apprentices: How the Digital Magicians of the M.I.T. Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives,” discusses how coming technology and wellness behaviors will save our lives and our healthcare system. Moss writes:

We are in the early phases of the next big technology-driven revolution, which I call “consumer health.” When fully unleashed, it could radically cut health care costs and become a huge global growth market.

Over the past few years, innovations like electronic health records and the use of mobile computing devices in hospitals have begun to improve medical care delivery. Consumer health information Web sites and online disease support groups have made millions of people active participants in their own health care.

But imagine a far more extreme transformation, in which advances in information technology, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors’ offices, and into our everyday lives

If we want to be relevant to the consumer Mr. Moss is referring to in the phrase, “consumer health,” this is the kind of information that consumers desire from hospitals and healthcare marketers. Usually, consumers get the standard advertising cliches and narcissistic corporate jargon like “world class,” “best” and “second to none” that mean nothing and help no one.

More Read

reimbursement models for hospitals
6 Forces Pushing Healthcare Outside Hospital Walls
Social Media Summit at Mayo Clinic: Day Two Exclusive Report
Hospitals and Providers Using NHIN (Nationwide Health Information Network)
What Are the Current Trends in Accountable Care Organizations (ACOs)?
Healthcare’s New Imperative: Population Health Management

The intent of this post is not about how to position your message, but how your organization will financially benefit by living your healthcare mission.

TAGGED:healthcare marketeing best practiceshealthcare marketing consultationhealthcare messaginghospital mission statementjohn luginbillpatient long term health
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

Personalized Prevention, Part I

February 23, 2012

Finding Information in Healthcare Exchanges

February 2, 2015

The Cost of Quality Medical Supplies

December 2, 2015
EHR Market Share report
BusinesseHealthMedical Records

Insights from the 2014 Meaningful Use EHR Market Share Report

May 6, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?