By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: To Attract Patients, Help Patients Embrace The Future
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > To Attract Patients, Help Patients Embrace The Future
Business

To Attract Patients, Help Patients Embrace The Future

JohnLuginbill
JohnLuginbill
Share
3 Min Read
SHARE

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures.

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.

In a New York Times editorial, Frank Moss, the former head of MIT’s Media lab and author of “The Sorcerers and Their Apprentices: How the Digital Magicians of the M.I.T. Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives,” discusses how coming technology and wellness behaviors will save our lives and our healthcare system. Moss writes:

We are in the early phases of the next big technology-driven revolution, which I call “consumer health.” When fully unleashed, it could radically cut health care costs and become a huge global growth market.

Over the past few years, innovations like electronic health records and the use of mobile computing devices in hospitals have begun to improve medical care delivery. Consumer health information Web sites and online disease support groups have made millions of people active participants in their own health care.

But imagine a far more extreme transformation, in which advances in information technology, biology and engineering allow us to move much of health care out of hospitals, clinics and doctors’ offices, and into our everyday lives

If we want to be relevant to the consumer Mr. Moss is referring to in the phrase, “consumer health,” this is the kind of information that consumers desire from hospitals and healthcare marketers. Usually, consumers get the standard advertising cliches and narcissistic corporate jargon like “world class,” “best” and “second to none” that mean nothing and help no one.

More Read

ACO
Should You Give Up on ACOs?
When Is a Mammogram Not a Mammogram?
Innovating Medicaid for Healthcare Reform
Impressions from XX in Health
High Quality, Low Cost HealthCare – Video Interview Series: Dr David Arterburn and Decision Aids

The intent of this post is not about how to position your message, but how your organization will financially benefit by living your healthcare mission.

TAGGED:healthcare marketeing best practiceshealthcare marketing consultationhealthcare messaginghospital mission statementjohn luginbillpatient long term health
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Medicare Advantage Premiums

March 21, 2011

Hospital Chargemasters and Open Data from CMS — The Conversation Continues

May 19, 2013

CEO’s Sleep: How Many Hours do Entrepreneurs Sleep?

May 31, 2020

Sharing Is Caring: Pediatric Hospitals Work Together for Innovation, Commercialization

November 15, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?