Social Media
456 views

4 Social Media Categories Hospitals Should Measure – and What Metrics to Use

JohnLuginbill - August 9, 2012

When it comes to social media, how can hospitals use it to effectively grow their patient volume? By having a clear strategy and knowing what and how…

News
408 views

What the London Olympics Will Teach Us About Increasing Patient Volume

JohnLuginbill - June 21, 2012

What can the 2012 Summer Olympics in London teach healthcare marketers about increasing patient volume? That engagement between your hospital and patients is necessary online. What can…

Hospital Administration
489 views

Top 10 Healthcare Influencers To Add To Your Google+ Circles

JohnLuginbill - March 1, 2012

The Internet is an ongoing conversation full of ideas, news and tools. The conversations is always happening, and now Google+ is a way to participate in the…

Business
427 views

How Do Hospital CEOs Evolve in Today’s Market?

JohnLuginbill - February 2, 2012

In a previous post I mentioned that 80% of CEOs say the market is so complex that it demands new ways of thinking. So, what are you…

Social Media
425 views

Top 10 Healthcare Influencers to Follow on Twitter

JohnLuginbill - January 11, 2012

For healthcare marketers, it's important to tune into the influencers leaders in your field. For healthcare marketers, it's important to tune into the influencers leaders in your…

Business
526 views

To Attract Patients, Help Patients Embrace The Future

JohnLuginbill - December 2, 2011

To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures.…

Business
364 views

The End Of Healthcare As We Know It

JohnLuginbill - December 1, 2011

The 800 pound gorilla has now decided they will dominate primary care. The 800 pound gorilla has now decided they will dominate primary care. Walmart says they…

Social Media
522 views

4 Tools for Hospitals to Measure Local Social Media Engagement

JohnLuginbill - November 29, 2011

How do hospitals measure the success of their social media programs? Moreover, how can hospitals effectively measure the impact that their social media program has on their…